Happy Valentine’s Day From TIV
They call Valentine’s Day a Hallmark holiday. Well good for Hallmark! That’s just great marketing, right? Even though Hallmark is not a client of ours, we are a generally cheesy crowd at TIV Branding. We believe in the power of positive thinking and talk a lot about things we love about our jobs. So, here’s…
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Can Having a Strong Brand Help Search Engine Placement?
SEM Rush Study-Direct Website Traffic Most Important Ranking Factor Source: SEM Rush I was, at first, genuinely surprised and somewhat skeptical when “direct website traffic” was determined to be the primary ranking factor for Google. Direct traffic means a user heads straight to a site rather than ending up there via some other channel like…
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Discover
What we do is fun. Really fun. We think so and we do it every single day. So it’s really easy to get sucked into the world of fonts, colors and big ideas involved in creative projects and forget about any sort of foundational strategies. But the truth is without the strategy in place from…
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Should I Hire An Agency Or New Employee?
Clients and potential clients ask us this question all the time. It would be easy for us to always push the agency route, but there are pros and cons to hiring your own full-time employee versus contracting with an agency. To figure out what will be the best fit for your organization we would recommend…
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SEO in 2018
SEO Trends for 2018 The end of 2017 finds the SEO Industry in turmoil. Constant search engine algorithm changes, the labor intensive methods required to improve and maintain SERP rankings, and improved paid marketing tools that provide focused and cost effective campaigns with immediate results have left many SEO Experts questioning their continued participation in…
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What A Year!
We certainly kept ourselves busy in 2017. Check out the breakdown of all the great work we produced. Needless to say, there was plenty of work to choose from when we went around the office and asked everyone their top 10 favorite projects from 2017. Check out some of our favorite work from 2017: TSCI…
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A Day In The Life Of A Mom, A Marketer And A Non-Profit Devotee…
I am covered in paste. Again. This always seems to happen when I spend time in kindergarten, which I try to do every Monday morning. Holding this space sacred is hard. It seems like there is always a work meeting that comes up that I have to decline or move around. But it is a…
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Ford Inspired By English Luxury?
Inspired may be an understatement. I’ve bored anyone who would listen for months now by pointing out how much the new grill design used on the Ford 2013 line of cars resembles Aston Martin’s practically perfect exteriors. I’ve always thought it didn’t make sense how little effort more economical car makers spent on design. Why…
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