TIV Branding FAQs

I think we’re up to 24 or 25 websites launched this year at the time of me writing this blog. It’ll be more by the time you’re reading it…we have a couple in development. And we encourage folks to always have FAQs, especially if it’s an e-commerce site. Folks want to learn from the commonly… Read more »

Creativity in Process

My title used to be “Creative Guy,” (rollover my photo on the team page and it still is) so being creative is literally my job. But as TIV Branding has evolved and grown, my position has changed from being more hands-on with my creativity to more of a guiding role. I would assume that’s what… Read more »

diversify your marketing portfolio

I recently spoke at a PMG-North Bay Lunch & Learn titled “Don’t Put All Your Marketing Eggs in One Basket”. It’s a topic I’m very passionate about even though a huge chunk of my experience is in digital marketing, specifically social media. Now that I’ve had time to reflect on the event and bring my… Read more »

What Happens to SEO When You Switch Domains?

Google determines rankings by analyzing metrics on both domain level and page level. When you change your domain, you reset the domain metrics back to square one. Which is bad for SEO… That’s why our CEO & Digital Director, Eric Van Cleave put together this comprehensive list of steps to take when switching to domains… Read more »

What a Style Guide Can and Can't Do For You

Early in my career, I did a lot of freelance work for SF agencies. I can’t tell you the number of style guides that were sent my way in preparation for new projects. What I can tell you is that they were substantial documents. I received style guides for major car companies, spirits brands that… Read more »

SEM

It used to be that landing pages were used as destinations for paid advertising campaigns.   In today’s competitive digital landscape, with sources of website traffic ranging from organic traffic and multiple forms of paid search marketing, all of which have a cost attached to them,  it can be argued that each and every page of… Read more »

If Another Person Says They Want the Nike Swoosh, I Quit

I don’t quit. In fact, I took a break from writing this to have a client meeting and they mentioned the swoosh. Still writing. That said, any brand designer can attest to the fact that there are certain examples that will inevitably come up at some point during a branding project: “I want packaging like… Read more »

SEO

SEO professionals have access to numerous tools that can define keywords, the volume of search, search placement, gap analysis, and search opportunities.  These tools include SEMRush, Ahrefs, Google Search Console and others. All of the information that we can access can serve to deceive us into thinking that SEO is a science.  SEO is not… Read more »

Using SEO and PPC

It seems that the debate is starting up again about whether clients, especially local clients, should invest in PPC or Organic SEO to grow their online presence PPC seems like a sure thing, with placement at the top of the page and control over spend, but organics seem to have better bounce rates, time spent… Read more »