Blog - TIV Branding

Nonprofit Sponsorship as a Brand Building Tool

Before I dive into this article, which discusses one of the key components of TIV Branding’s service offerings both for nonprofits and for-profit organizations, a bit of housekeeping…I gave a seminar on this subject for the Santa Rosa Metro Chamber. Check it out on YouTube here. Nonprofit Sponsorship Has Evolved Sponsorship of nonprofit organizations is…

Brand Building Foundation

Brand building is essential for any organization. When the time comes for a sale, a donation or an engagement of any kind, a clear understanding of your brand will put your organization head and shoulders above the competition. In other words, the more your audience knows about you, the more likely they will be to…

Sorry But… Who Cares About A Logo?

I’ve said it before…but I really may be kicked off the island for this one. Designers sure love their logos. For many it’s the ultimate gig and clients pay dearly for the service. But nowadays is it really worth the investment? Don’t worry, I’ll explain more…I think there are times when the answer to that…

Marketing Your Organization in a Down Economy

Just when the pandemic eases up…welcome to an economic slowdown. Lovely. However, like Henry Ford said: “The man who stops advertising to save money, is like the man who stops a clock to save time.” We’re taking Hank’s words to heart here at TIV Branding, but we’re also making some adjustments knowing that we’re in…

The Right Web Solution for My Organization

Let me start by saying we have a team of web developers focused primarily on building custom WordPress websites. Still, we have told a number of potential clients that a custom WordPress site isn’t the right solution for them. We’re just not in the business of selling people what they don’t really need. However, there’s…

How Do I Start Marketing Online?

I was inspired to write this email by an article our digital team wrote for our sister company, Zenergy Works. Zenergy is entirely focused on digital marketing (not on brand building for nonprofits and government agencies like TIV Branding) but I thought the title was so intriguing that our TIV Branding audience deserved their own…

Planning Your Brand Building Campaign

If there’s one thing we’ve learned through the years it’s that a plan is golden. And while there are times when hiring a pro to handle your planning is essential, there’s a fair amount you can do on your own. We plan the yearly campaigns of many of our clients, including our multi-year social and…

How To Make Your Website Project As Smooth As Possible

Websites are now a foundational piece of pretty much any organization. Whether it’s a business, a nonprofit, or some other type of organization, chances are your audience will look up your site if they’re interested in what you do. Duh. But people don’t realize the amount of effort, and often times the level of involvement…

Google Offers Free Ads For Qualified Nonprofits

Let’s start with the fact that I am by no means a techie. Techy? Not even sure how to spell it. But I write the content for TIV Branding so I’m going to embrace the opportunity to use what I’ve learned through hours of tech-focused meetings over the years and explain some important services we…

Three Reasons Why You Should be Building Your Brand Now. And One Reason Why Not.

It’s noisy out there. The number of brands that demand your attention every hour is shocking. Don’t Google it. But the fact that it’s noisy doesn’t mean you need to yell louder as a brand. It means you need to be consistent and regular in your brand building approaches and playing the long game will…

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