That title just gave my partner a heart attack. No, we’re not rebranding TIV. Again. The point is, we are hired more often for rebranding projects than branding projects. I’m not sure why, but I’m not complaining. I love the opportunity to build on the equity of an existing brand. I’m going to say that… Read more »

Why Homepage Carousels Need to Rotate Away

Some call it a carousel, some call it a slider…whatever you call it, as a website designer I can almost guarantee that clients will ask for one. Along with that guarantee, I can tell you they are ineffective and should rotate their way out of web design. But unlike many ungrounded things detested by designers,… Read more »

Is Your Website Built For Your Customer?

Is Your Website Built For Your Customer? Or is it built for you? Dang. Tough question, but the right answer is essential if you want your site to qualify for what we at TIV Branding like to call “hard-working websites.” More often than you would think, clients are focused on the logistics of getting a… Read more »

The Perfect Welcome Email: Why and How

The perfect welcome email is something that is easily overlooked. We spend so much time planning and working to gain search engine traffic to our websites. We carefully craft content to encourage conversion, and if we are successful and we persuade a potential customer to send us an inquiry form or request for a quote… Read more »

Creative in Digital Marketing

Creativity has always been a key part of any successful marketing plan.  Digital Marketing is not an exception, and with the incredible amount of information available to anyone with an internet connection, potential customers often require a unique and compelling message to be motivated to find out more. Digital marketers who hope to build successful… Read more »

Effective Digital Marketing Strategies During COVID-19

Most of our clients are in segments of the economy are re-establishing themselves during COVID-19.  Most of our clients are facing a changing business environment in the Summer of 2020, and are taking this opportunity to review online marketing opportunities to take advantage of pent up demand for goods and services.  Many of the market… Read more »

Is Unique Always A Good Strategy?

Ask most people to define branding and I’m guessing 9 out 10 people will include the word “unique” or a synonym of the word in their response. But lately, I’ve been questioning whether that’s always a good strategy in this over-saturated, over-branded landscape. Sure, you want to stick out from the crowd…but do you? Everything… Read more »

SEO Planning For Post COVID-19

The Local, Regional, National and World situation is in a state of change right now.  I believe that the best strategy in this unprecedented situation is to spend time understanding the “new normal” that will emerge in SEO and search post-COVID-19.  I have outlined some opportunities that can be addressed now for improved SEO. 1…. Read more »