Restaurant Brand

Build it and they will come. Good movie. Bad marketing plan! But it seems as though restaurants are among the most guilty of this flawed approach. Maybe it’s the romance of owning a restaurant. Maybe it’s the substantial investment required to get up and running. It definitely has to do with the tiny margins involved… Read more »

Scarcity in Branding

It’s not a new concept, but it seems that many people have forgotten the power of scarcity in building a strong brand. Those people are NOT Russian River Brewing Company… Pliny the Younger comes out this February and people can not wait to stand in line to get their fair share. I have a different… Read more »

Tiv Facebook Ad (9)

Picking a creative agency is tough. I get that. TIV Branding is built on the fact that we meet deadlines and exceed expectations. A lot of agencies don’t roll that way, but the place it shows itself most clearly for potential clients is not where you might think. It’s not the pace at which they… Read more »

Reflect Rethink Rebrand On Wooden Blocks. Business And Inspiration Concept

The new year always inspires a certain level of introspection. There’s something about starting fresh with 01/01 that makes you take stock of the past 12 months…now add in the new decade, and things are about to get deep. But if you’re stubborn like me, you don’t like to make a change because someone else… Read more »

Online Conversions

For those of us who are analytical, creating a brand is messy, complicated, and involves a lot of touchy, feely stuff about how people feel about your products and services. SEM (Search Engine Marketing) on the other hand, is efficient, measurable, and allows for the analytical nirvana of A/B split testing.  Therefore, one should focus… Read more »

Voice Search

According to ComScore 50% of searches will be done on voice search by the end of 2020.  A lot of Industry Experts have quoted this statistic, and Google seems to believe it. BERT, a recent Google Algorithm update, is designed largely to improve the quality of search response by using machine learning to unravel some of… Read more »

Google Algorithm Update: BERT

Spoiler Alert:  This is meant to be a very broad-brush summary designed to explain why the latest major Google algorithm update may be affecting your rankings.  According to Google, this does not “directly affect rankings” and you cannot optimize for it. However, we and others in the SEO industry have seen wide fluctuations in rankings.  So… Read more »

California Consumer Privacy Act (CCPA)

Spoiler Alert:  This Does Not Apply to you unless your business meets the threshold outlined below.  Please review this carefully if you meet these criteria: TIV Branding is very careful about protecting the interests of our website clients, and while very few of our clients are impacted by CCPA, we wanted to be sure to… Read more »

TIV Branding FAQs

I think we’re up to 24 or 25 websites launched this year at the time of me writing this blog. It’ll be more by the time you’re reading it…we have a couple in development. And we encourage folks to always have FAQs, especially if it’s an e-commerce site. Folks want to learn from the commonly… Read more »

Creativity in Process

My title used to be “Creative Guy,” (rollover my photo on the team page and it still is) so being creative is literally my job. But as TIV Branding has evolved and grown, my position has changed from being more hands-on with my creativity to more of a guiding role. I would assume that’s what… Read more »