How Do I Start Marketing Online?

I was inspired to write this email by an article our digital team wrote for our sister company, Zenergy Works. Zenergy is entirely focused on digital marketing (not on brand building for nonprofits and government agencies like TIV Branding) but I thought the title was so intriguing that our TIV Branding audience deserved their own…

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Planning Your Brand Building Campaign

If there’s one thing we’ve learned through the years it’s that a plan is golden. And while there are times when hiring a pro to handle your planning is essential, there’s a fair amount you can do on your own. We plan the yearly campaigns of many of our clients, including our multi-year social and…

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How To Make Your Website Project As Smooth As Possible

Websites are now a foundational piece of pretty much any organization. Whether it’s a business, a nonprofit, or some other type of organization, chances are your audience will look up your site if they’re interested in what you do. Duh. But people don’t realize the amount of effort, and often times the level of involvement…

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Google Offers Free Ads For Qualified Nonprofits

Let’s start with the fact that I am by no means a techie. Techy? Not even sure how to spell it. But I write the content for TIV Branding so I’m going to embrace the opportunity to use what I’ve learned through hours of tech-focused meetings over the years and explain some important services we…

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Three Reasons Why You Should be Building Your Brand Now. And One Reason Why Not.

It’s noisy out there. The number of brands that demand your attention every hour is shocking. Don’t Google it. But the fact that it’s noisy doesn’t mean you need to yell louder as a brand. It means you need to be consistent and regular in your brand building approaches and playing the long game will…

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How We Became Nonprofit Experts

What makes an expert? Ten thousand hours? An advanced degree? A person who has a comprehensive and authoritative knowledge of or skill in a particular area? Thank you Oxford Dictionary for that last one. For me, expert has always been a tough term to use because it makes it sound like we have nothing left…

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TIV Branding’s Brand New Positioning

Positioning! How many people are bored of hearing Brandt talk about positioning? Well too bad, cuz I’m back at it! The difference? I’m talking about TIV Branding’s positioning this time. That’s right. TIV Branding has a more focused positioning and we’re thrilled to share. First a note on positioning, what it is, and how it…

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The Impacts on Facebook Advertising Due to Apple’s iOS 14.5 Privacy Update

iOS 14.5 will have major impacts on Facebook advertising, and not just for iOS users. Once iOS 14.5 roles out Apple users will have the ability to opt-out of tracking from apps on their iPhone and iPad – which includes Facebook, Instagram, Messenger, and WhatsApp. In this blog, I’m going to breakdown some of the…

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Perhaps TIV Rebranding is More Accurate

That title just gave my partner a heart attack. No, we’re not rebranding TIV. Again. The point is, we are hired more often for rebranding projects than branding projects. I’m not sure why, but I’m not complaining. I love the opportunity to build on the equity of an existing brand. I’m going to say that…

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Why Homepage Carousels Need to Rotate Away

Some call it a carousel, some call it a slider…whatever you call it, as a website designer I can almost guarantee that clients will ask for one. Along with that guarantee, I can tell you they are ineffective and should rotate their way out of web design. But unlike many ungrounded things detested by designers,…

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