Using SEO and PPC

It seems that the debate is starting up again about whether clients, especially local clients, should invest in PPC or Organic SEO to grow their online presence PPC seems like a sure thing, with placement at the top of the page and control over spend, but organics seem to have better bounce rates, time spent… Read more »

Improve Search Engine Rankings

Google has introduced, according to the notes on SEMRush.com, 10 significant algorithm updates so far in 2019.  There seem to be a number of factors that allow websites to remain relevant in local search engine results pages (SERP) throughout the changes in Google algorithm.  The specific impact of each of these techniques has been proven,… Read more »

How do I get my content to show up in voice search?

Ever since this little thing called Siri was launched, voice search has been a game changer for online marketing. Now two in five adults use voice search at least once a day. In 2020 experts estimate half of all searches will have shifted from the keyboard to the microphone. So, what does this mean for… Read more »

The Power of Objectivity

The trend to build in-house creative teams continues. But don’t worry, we’re not looking for day jobs. We’ve watched the ebb and flow of this approach through the years and despite what you’d think, it has little effect on our business. Weird? Not really, because even companies with substantial in-house teams almost always have a… Read more »

Mistakes When Designing a Website

TIV Branding designs and builds websites. Lots of them. We’ve been doing it for about 20 years, so we’ve gotten pretty good at keeping up with the trends and adjusting our strategies as needed. In fact, websites are now our primary service offering because they have become the hub of all of the brand building… Read more »