Sorry But… Who Cares About A Logo?
I’ve said it before…but I really may be kicked off the island for this one. Designers sure love their logos. For many it’s the ultimate gig and clients pay dearly for the service. But nowadays is it really worth the investment? Don’t worry, I’ll explain more…I think there are times when the answer to that…
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Do you have a big enough budget to be trendy?
We start every project with a DISCOVER phase. You’re probably bored of hearing us say that. But while we never skip it entirely, the depth of the research and the importance of a solid strategy prior to kicking off DESIGN can be different for different types of projects. Packaging projects require the most in-depth DISCOVER…
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Project Focus – Family Justice Center Sonoma County Rebrand
In early 2017 we were hired to rebrand the Family Justice Center Sonoma County. We had a strong desire to support this amazing organization so we were thrilled to get the gig. TIV has worked with the Stanislaus Family Justice Center in Modesto since 2011, so we have intimate experience with the impact this model…
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The Changing Need for Brand Style Guides
I have a library of style guides. There was a period as a freelancer and then in the early days of TIV when we acted as the graphics department for a number of large agencies in San Francisco. We worked on brands ranging from automobiles to banks, blue jeans to giant tech companies, liquor companies…
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Logo Design In Slow Motion
I’m a big football fan…like English Premiership football. Futbol. Soccer. Hopefully that won’t put you off. It does some people. But I think this analogy is applicable to all sports, so bear with me baseball fans. I was watching a match the other day and, as in any sport, there was a questionable call. Two…
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Do You Identify With Your Identity? Do You Need To?
One of the most difficult things to do in life is to step back and take an honest look at yourself. I’m a firm believer that you should treat your brand like a person. No need to send your brand flowers on Valentine’s Day or anything, but it’s important to be aware of your brand’s personality. How…
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Logo Redesign
I’ve relied on Brand New (http://www.underconsideration.com/brandnew) for quite a while as my resource for staying up to date on the latest branding news. I think this is one of their most interesting posts in a long time…the rebranding of American Airlines. American Airlines has always had one of the most iconic logos out there. I…
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