In early 2017 we were hired to rebrand the Family Justice Center Sonoma County. We had a strong desire to support this amazing organization so we were thrilled to get the gig. TIV has worked with the Stanislaus Family Justice Center in Modesto since 2011, so we have intimate experience with the impact this model… Read more »

What a Style Guide Can and Can't Do For You

I have a library of style guides. There was a period as a freelancer and then in the early days of TIV when we acted as the graphics department for a number of large agencies in San Francisco. We worked on brands ranging from automobiles to banks, blue jeans to giant tech companies, liquor companies… Read more »

One of the most difficult things to do in life is to step back and take an honest look at yourself. I’m a firm believer that you should treat your brand like a person. No need to send your brand flowers on Valentine’s Day or anything, but it’s important to be aware of your brand’s personality. How… Read more »

I’ve relied on Brand New  ( for quite a while as my resource for staying up to date on the latest branding news. I think this is one of their most interesting posts in a long time…the rebranding of American Airlines. American Airlines has always had one of the most iconic logos out there. I… Read more »