Nonprofit Sponsorship as a Brand Building Tool
Before I dive into this article, which discusses one of the key components of TIV Branding’s service offerings both for nonprofits and for-profit organizations, a bit of housekeeping…I gave a seminar on this subject for the Santa Rosa Metro Chamber. Check it out on YouTube here. Nonprofit Sponsorship Has Evolved Sponsorship of nonprofit organizations is…
Read more »
Sorry But… Who Cares About A Logo?
I’ve said it before…but I really may be kicked off the island for this one. Designers sure love their logos. For many it’s the ultimate gig and clients pay dearly for the service. But nowadays is it really worth the investment? Don’t worry, I’ll explain more…I think there are times when the answer to that…
Read more »
Planning Your Brand Building Campaign
If there’s one thing we’ve learned through the years it’s that a plan is golden. And while there are times when hiring a pro to handle your planning is essential, there’s a fair amount you can do on your own. We plan the yearly campaigns of many of our clients, including our multi-year social and…
Read more »
Three Reasons Why You Should be Building Your Brand Now. And One Reason Why Not.
It’s noisy out there. The number of brands that demand your attention every hour is shocking. Don’t Google it. But the fact that it’s noisy doesn’t mean you need to yell louder as a brand. It means you need to be consistent and regular in your brand building approaches and playing the long game will…
Read more »
How We Became Nonprofit Experts
What makes an expert? Ten thousand hours? An advanced degree? A person who has a comprehensive and authoritative knowledge of or skill in a particular area? Thank you Oxford Dictionary for that last one. For me, expert has always been a tough term to use because it makes it sound like we have nothing left…
Read more »
TIV Branding’s Brand New Positioning
Positioning! How many people are bored of hearing Brandt talk about positioning? Well too bad, cuz I’m back at it! The difference? I’m talking about TIV Branding’s positioning this time. That’s right. TIV Branding has a more focused positioning and we’re thrilled to share. First a note on positioning, what it is, and how it…
Read more »
Perhaps TIV Rebranding is More Accurate
That title just gave my partner a heart attack. No, we’re not rebranding TIV. Again. The point is, we are hired more often for rebranding projects than branding projects. I’m not sure why, but I’m not complaining. I love the opportunity to build on the equity of an existing brand. I’m going to say that…
Read more »
Creative Can Be The Key To Success In Digital Marketing
Creativity has always been a key part of any successful marketing plan. Digital Marketing is not an exception, and with the incredible amount of information available to anyone with an internet connection, potential customers often require a unique and compelling message to be motivated to find out more. Digital marketers who hope to build successful…
Read more »
End of content
End of content
