The Perfect Welcome Email: Why and How

The perfect welcome email is something that is easily overlooked. We spend so much time planning and working to gain search engine traffic to our websites. We carefully craft content to encourage conversion, and if we are successful and we persuade a potential customer to send us an inquiry form or request for a quote… Read more »

Creative in Digital Marketing

Creativity has always been a key part of any successful marketing plan.  Digital Marketing is not an exception, and with the incredible amount of information available to anyone with an internet connection, potential customers often require a unique and compelling message to be motivated to find out more. Digital marketers who hope to build successful… Read more »

Effective Digital Marketing Strategies During COVID-19

Most of our clients are in segments of the economy are re-establishing themselves during COVID-19.  Most of our clients are facing a changing business environment in the Summer of 2020, and are taking this opportunity to review online marketing opportunities to take advantage of pent up demand for goods and services.  Many of the market… Read more »

SEO Planning For Post COVID-19

The Local, Regional, National and World situation is in a state of change right now.  I believe that the best strategy in this unprecedented situation is to spend time understanding the “new normal” that will emerge in SEO and search post-COVID-19.  I have outlined some opportunities that can be addressed now for improved SEO. 1…. Read more »

How To Get Your Videos Ranking On Google Search

Have you looked at the search results for the goods and services that you sell and found that your competitors have videos in the search results?  If they can do it, you can do it too.   If your competitor does not have videos in search results, then this would be a great time to create… Read more »

Email Marketing During A Crisis

I have been talking with many clients about email strategy during the current COVID-19 crisis. How much to email? Who to send the emails to? What to say? These are all tough questions and the answers vary depending on your type of business. If you are a non-essential business and you have had to temporarily… Read more »

Local SEO for Small Businesses

I have heard many small business owners question if SEO is still relevant for local businesses.  The definition of small business varies from industry to industry, but typically a small business is defined as an entity having fewer than 100 employees and less than $25 Million dollars in annual revenue.  Many say that gaining placement… Read more »

Online Conversions

For those of us who are analytical, creating a brand is messy, complicated, and involves a lot of touchy, feely stuff about how people feel about your products and services. SEM (Search Engine Marketing) on the other hand, is efficient, measurable, and allows for the analytical nirvana of A/B split testing.  Therefore, one should focus… Read more »

Voice Search

According to ComScore 50% of searches will be done on voice search by the end of 2020.  A lot of Industry Experts have quoted this statistic, and Google seems to believe it. BERT, a recent Google Algorithm update, is designed largely to improve the quality of search response by using machine learning to unravel some of… Read more »

What Happens to SEO When You Switch Domains?

Google determines rankings by analyzing metrics on both domain level and page level. When you change your domain, you reset the domain metrics back to square one. Which is bad for SEO… That’s why our CEO & Digital Director, Eric Van Cleave put together this comprehensive list of steps to take when switching to domains… Read more »