SEO Planning For Post COVID-19

The Local, Regional, National and World situation is in a state of change right now.  I believe that the best strategy in this unprecedented situation is to spend time understanding the “new normal” that will emerge in SEO and search post-COVID-19.  I have outlined some opportunities that can be addressed now for improved SEO. 1…. Read more »

How To Get Your Videos Ranking On Google Search

Have you looked at the search results for the goods and services that you sell and found that your competitors have videos in the search results?  If they can do it, you can do it too.   If your competitor does not have videos in search results, then this would be a great time to create… Read more »

Email Marketing During A Crisis

I have been talking with many clients about email strategy during the current COVID-19 crisis. How much to email? Who to send the emails to? What to say? These are all tough questions and the answers vary depending on your type of business. If you are a non-essential business and you have had to temporarily… Read more »

Local SEO for Small Businesses

I have heard many small business owners question if SEO is still relevant for local businesses.  The definition of small business varies from industry to industry, but typically a small business is defined as an entity having fewer than 100 employees and less than $25 Million dollars in annual revenue.  Many say that gaining placement… Read more »

Online Conversions

For those of us who are analytical, creating a brand is messy, complicated, and involves a lot of touchy, feely stuff about how people feel about your products and services. SEM (Search Engine Marketing) on the other hand, is efficient, measurable, and allows for the analytical nirvana of A/B split testing.  Therefore, one should focus… Read more »

Voice Search

According to ComScore 50% of searches will be done on voice search by the end of 2020.  A lot of Industry Experts have quoted this statistic, and Google seems to believe it. BERT, a recent Google Algorithm update, is designed largely to improve the quality of search response by using machine learning to unravel some of… Read more »

What Happens to SEO When You Switch Domains?

Google determines rankings by analyzing metrics on both domain level and page level. When you change your domain, you reset the domain metrics back to square one. Which is bad for SEO… That’s why our CEO & Digital Director, Eric Van Cleave put together this comprehensive list of steps to take when switching to domains… Read more »

SEM

It used to be that landing pages were used as destinations for paid advertising campaigns.   In today’s competitive digital landscape, with sources of website traffic ranging from organic traffic and multiple forms of paid search marketing, all of which have a cost attached to them,  it can be argued that each and every page of… Read more »

Using SEO and PPC

It seems that the debate is starting up again about whether clients, especially local clients, should invest in PPC or Organic SEO to grow their online presence PPC seems like a sure thing, with placement at the top of the page and control over spend, but organics seem to have better bounce rates, time spent… Read more »

Improve Search Engine Rankings

Google has introduced, according to the notes on SEMRush.com, 10 significant algorithm updates so far in 2019.  There seem to be a number of factors that allow websites to remain relevant in local search engine results pages (SERP) throughout the changes in Google algorithm.  The specific impact of each of these techniques has been proven,… Read more »