Online Conversions

For those of us who are analytical, creating a brand is messy, complicated, and involves a lot of touchy, feely stuff about how people feel about your products and services. SEM (Search Engine Marketing) on the other hand, is efficient, measurable, and allows for the analytical nirvana of A/B split testing.  Therefore, one should focus… Read more »

Voice Search

According to ComScore 50% of searches will be done on voice search by the end of 2020.  A lot of Industry Experts have quoted this statistic, and Google seems to believe it. BERT, a recent Google Algorithm update, is designed largely to improve the quality of search response by using machine learning to unravel some of… Read more »

What Happens to SEO When You Switch Domains?

Google determines rankings by analyzing metrics on both domain level and page level. When you change your domain, you reset the domain metrics back to square one. Which is bad for SEO… That’s why our CEO & Digital Director, Eric Van Cleave put together this comprehensive list of steps to take when switching to domains… Read more »

SEM

It used to be that landing pages were used as destinations for paid advertising campaigns.   In today’s competitive digital landscape, with sources of website traffic ranging from organic traffic and multiple forms of paid search marketing, all of which have a cost attached to them,  it can be argued that each and every page of… Read more »

Using SEO and PPC

It seems that the debate is starting up again about whether clients, especially local clients, should invest in PPC or Organic SEO to grow their online presence PPC seems like a sure thing, with placement at the top of the page and control over spend, but organics seem to have better bounce rates, time spent… Read more »

Improve Search Engine Rankings

Google has introduced, according to the notes on SEMRush.com, 10 significant algorithm updates so far in 2019.  There seem to be a number of factors that allow websites to remain relevant in local search engine results pages (SERP) throughout the changes in Google algorithm.  The specific impact of each of these techniques has been proven,… Read more »

Tiv Facebook Ad

Digital Marketing gets more complex every year.  There are so many options – text ads, social media, SEO, display ads, programmatic campaigns, etc.  Businesses are spending more on digital campaigns to remain competitive and maintain brand awareness.  In a crowded digital landscape, being efficient with messaging, targeting and spend is critical.  The following is a… Read more »

Digital marketing

Your company’s brand represents the perception of a company’s customer service, reputation, advertising, and all visuals such as your logo. When all of these segments of your brand are working well, the brand tends to be healthy. Good branding will not save a company that has poor products or service, but it will definitely help… Read more »

Digital Recruiting

Recruiting of qualified team members seems to be a major obstacle to success for many businesses.  The employers that seem to be affected the most are in service and construction-related businesses (ie. auto repair, HVAC contractors) and firms that are located in areas that may be desirable, but have an extremely high cost of living… Read more »

Landing Page Checklist

Creating Landing Pages that convert can be a challenging link between well-designed keywords, email and display targeting, and turning website visitors into customers. Below is a checklist of strategies that are proven to help boost conversion rates. 1. Write an appealing headline The headline of your landing page is your chance to make a first… Read more »