Digital - TIV Branding

Streets to Creeks Campaign Receives Award

TIV Branding is thrilled to announce our Streets to Creeks campaign, developed in partnership with the City of Santa Rosa and the Russian River Watershed Association, is receiving an award at the Annual CASQA Conference this year. We’re not really ones to brag, but… The California Stormwater Quality Association (CASQA) 2023 Outstanding Public Outreach Project…

Organic Vs. Paid ads translated by a Designer

Our Digital Director Eric is the first to admit that not every technique that we use for for-profit clients is applicable to digital marketing plans for nonprofits. The question of organic placement (when searching Google results appear lower on the page below the results that have “Sponsored” over them) versus paid ads (the results with…

Nonprofit Sponsorship as a Brand Building Tool

Before I dive into this article, which discusses one of the key components of TIV Branding’s service offerings both for nonprofits and for-profit organizations, a bit of housekeeping…I gave a seminar on this subject for the Santa Rosa Metro Chamber. Check it out on YouTube here. Nonprofit Sponsorship Has Evolved Sponsorship of nonprofit organizations is…

Brand Building Foundation

Brand building is essential for any organization. When the time comes for a sale, a donation or an engagement of any kind, a clear understanding of your brand will put your organization head and shoulders above the competition. In other words, the more your audience knows about you, the more likely they will be to…

How Do I Start Marketing Online?

I was inspired to write this email by an article our digital team wrote for our sister company, Zenergy Works. Zenergy is entirely focused on digital marketing (not on brand building for nonprofits and government agencies like TIV Branding) but I thought the title was so intriguing that our TIV Branding audience deserved their own…

Google Offers Free Ads For Qualified Nonprofits

Let’s start with the fact that I am by no means a techie. Techy? Not even sure how to spell it. But I write the content for TIV Branding so I’m going to embrace the opportunity to use what I’ve learned through hours of tech-focused meetings over the years and explain some important services we…

The Perfect Welcome Email: Why and How

The perfect welcome email is something that is easily overlooked. We spend so much time planning and working to gain search engine traffic to our websites. We carefully craft content to encourage conversion, and if we are successful and we persuade a potential customer to send us an inquiry form or request for a quote…

Creative Can Be The Key To Success In Digital Marketing

Creativity has always been a key part of any successful marketing plan. Digital Marketing is not an exception, and with the incredible amount of information available to anyone with an internet connection, potential customers often require a unique and compelling message to be motivated to find out more. Digital marketers who hope to build successful…

Effective Digital Marketing Strategies During COVID-19

Most of our clients are in segments of the economy are re-establishing themselves during COVID-19. Most of our clients are facing a changing business environment in the Summer of 2020, and are taking this opportunity to review online marketing opportunities to take advantage of pent up demand for goods and services. Many of the market…

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