What a Style Guide Can and Can't Do For You

Early in my career, I did a lot of freelance work for SF agencies. I can’t tell you the number of style guides that were sent my way in preparation for new projects. What I can tell you is that they were substantial documents. I received style guides for major car companies, spirits brands that… Read more »

I know. You think this is going to be a blog by a designer complaining about how hard it is to put your art out there for clients to tear apart. But it’s not. I’ve been doing this for 20 years; long enough to develop hard enough skin to take most criticism at face value,… Read more »

WHAT TO ROLL OUT WITH YOUR NEW PACKAGING

Congratulations on your new packaging! Now, what the heck are you going to do?! Assuming you’ve got your sales channels all figured out, there are a few things that we highly recommend you bite off either prior to launch of the new packaging or in conjunction. There will always be some stuff that’s just too… Read more »

REFRESH YOUR BRAND

Your brand is tired. So tired. Often the knee jerk reaction, when a company has that realization, is to jump into a rebrand. And while many brands do require a rebrand to wake them up, I’d be willing to bet that more often than not you could add life to the brand with some outstanding… Read more »

I’ve had this blog on my list for nearly 6 months. Beau came up with the idea because he was curious about how we end up using the colors we use when we’re working on a branding, rebranding or packaging project. To me, it seemed like I would have to come up with some sort… Read more »

Package Design

My first package design project was at DeLoach Vineyards in 1998. I partnered with their agency at the time and we won an award. I’ve been hooked ever since. There’s something about package design that really gets me going. I think it’s because there’s so much more to it than just the graphic design. It’s… Read more »

The number one question I get when talking about TIV Branding is “How the heck do you come up with creative ideas every day?” And my answer is typically some sort of deflection about how I WISH it was every day…but it’s less often than that. And how it’s all about the team we have…. Read more »

In early 2017 we were hired to rebrand the Family Justice Center Sonoma County. We had a strong desire to support this amazing organization so we were thrilled to get the gig. TIV has worked with the Stanislaus Family Justice Center in Modesto since 2011, so we have intimate experience with the impact this model… Read more »