Nonprofit Sponsorship as a Brand Building Tool
Before I dive into this article, which discusses one of the key components of TIV Branding’s service offerings both for nonprofits and for-profit organizations, a bit of housekeeping…I gave a seminar on this subject for the Santa Rosa Metro Chamber. Check it out on YouTube here. Nonprofit Sponsorship Has Evolved Sponsorship of nonprofit organizations is…
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Sorry But… Who Cares About A Logo?
I’ve said it before…but I really may be kicked off the island for this one. Designers sure love their logos. For many it’s the ultimate gig and clients pay dearly for the service. But nowadays is it really worth the investment? Don’t worry, I’ll explain more…I think there are times when the answer to that…
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Creative Can Be The Key To Success In Digital Marketing
Creativity has always been a key part of any successful marketing plan. Digital Marketing is not an exception, and with the incredible amount of information available to anyone with an internet connection, potential customers often require a unique and compelling message to be motivated to find out more. Digital marketers who hope to build successful…
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What a Style Guide Can and Can’t Do For You
Early in my career, I did a lot of freelance work for SF agencies. I can’t tell you the number of style guides that were sent my way in preparation for new projects. What I can tell you is that they were substantial documents. I received style guides for major car companies, spirits brands that…
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How to Build Your Brand Authority Online: Content Planning & Digital Marketing
Once you establish a brand that reflects your product, culture and market placement, being found online is a high priority. Higher Search Engine Rankings lead to more visibility and higher online traffic for your Brand. One of the keys to gaining more favorable placement in search is the brand authority. In this article, we will…
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Three Phrases You Should Never Say To A Designer
I know. You think this is going to be a blog by a designer complaining about how hard it is to put your art out there for clients to tear apart. But it’s not. I’ve been doing this for 20 years; long enough to develop hard enough skin to take most criticism at face value,…
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What To Roll Out With Your New Packaging
Congratulations on your new packaging! Now, what the heck are you going to do?! Assuming you’ve got your sales channels all figured out, there are a few things that we highly recommend you bite off either prior to launch of the new packaging or in conjunction. There will always be some stuff that’s just too…
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Using A Campaign To Refresh Your Brand
Your brand is tired. So tired. Often the knee jerk reaction, when a company has that realization, is to jump into a rebrand. And while many brands do require a rebrand to wake them up, I’d be willing to bet that more often than not you could add life to the brand with some outstanding…
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