We realize it is a whole new world out there, which is why we have found amazing team members to lead our digital marketing efforts. But what exactly is digital marketing? In a nutshell it is, “The integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.”
We have worked hard to become a full-service branding agency and that includes being a full-service online marketing agency. As such, when you partner with us you will get much more than an agency that just manages your PPC campaign or a partner to merely plan and implement SEO into your existing website. Instead, our team handles everything from the planning and creative work for digital campaigns to targeted display campaigns to SMS marketing and beyond. And even though we are talking about digital marketing, we use the same discipline and process to guide our work that we use in more traditional marketing areas. Check out our process here.
We love helping our clients develop a successful digital marketing plan. And we believe in designing programs that we can track to make sure we are achieving our agreed upon digital marketing objectives. We think the keys to our success include our disciplined process and our amazing team, who you can meet with face-to-face and who will be a part of the process every step of the way.
Here are a couple examples of our digital marketing services in action.
Case Study: Alluxa (alluxa.com)
Alluxa has used a Digital Display Campaign to stop being the best kept secret in the high tech world of optical filters. We created a successful combination of striking visual display ads and careful keyword management to grow the traffic brought into the Alluxa website from the online display campaign, and have introduced Alluxa to entire market segments both domestically and abroad. In the last 12 months alone, traffic from the digital display campaign has increased over 240%, while decreasing bounce rate over 6%, increasing pages per session viewed over 30%, and average time spent on the site by over tenfold. Alluxa is benefiting from bringing over 3,000 new visitors to their website each month from a Google Digital Display Campaign.
Case Study: Friedman’s Home Improvement (friedmanshome.com)
Friedman’s Home Improvement is a regional home improvement store with 4 locations serving customers in Sonoma and Mendocino counties. Display campaigns have been designed to raise consumer awareness of events at Friedman’s, as well as promote special sales and featured seasonal products. We create all artwork for the campaigns and have created focused geographic and demographic targets, and over time, have significantly improved Click Through Ratios (CTR) to consistently be above the industry standard of .05%. Keys to the improvements that have been made are continuous fine tuning of the targets in the platform and constant improvement of the brand elements that make the ad creative stand out from the crowd.
Case Study: TeeVax (teevax.com)
TeeVax is a home appliance retailer faced with the challenge of competing with “Big Box” retailers for customers. To make the digital display campaign more cost efficient for TeeVax, we employed a platform that allows targeting of addresses through IP address. By using a data merge, we were able to target potential customers who were in the process of moving or had just moved into new homes. Click Through Ratios (CTR) on this campaign were well above industry standards, and a survey of the TeeVax sales team confirmed that a number of new customers had mentioned the ads as a reason for coming to the store. We have since expanded the use of the platform to feature ads for the Custom Kitchen Design Department of TeeVax.