Organic Vs. Paid ads translated by a Designer
Our Digital Director Eric is the first to admit that not every technique that we use for for-profit clients is applicable to digital marketing plans for nonprofits. The question of organic placement (when searching Google results appear lower on the page below the results that have “Sponsored” over them) versus paid ads (the results with…
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Nonprofit Sponsorship as a Brand Building Tool
Before I dive into this article, which discusses one of the key components of TIV Branding’s service offerings both for nonprofits and for-profit organizations, a bit of housekeeping…I gave a seminar on this subject for the Santa Rosa Metro Chamber. Check it out on YouTube here. Nonprofit Sponsorship Has Evolved Sponsorship of nonprofit organizations is…
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Marketing Your Organization in a Down Economy
Just when the pandemic eases up…welcome to an economic slowdown. Lovely. However, like Henry Ford said: “The man who stops advertising to save money, is like the man who stops a clock to save time.” We’re taking Hank’s words to heart here at TIV Branding, but we’re also making some adjustments knowing that we’re in…
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How Do I Start Marketing Online?
I was inspired to write this email by an article our digital team wrote for our sister company, Zenergy Works. Zenergy is entirely focused on digital marketing (not on brand building for nonprofits and government agencies like TIV Branding) but I thought the title was so intriguing that our TIV Branding audience deserved their own…
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Planning Your Brand Building Campaign
If there’s one thing we’ve learned through the years it’s that a plan is golden. And while there are times when hiring a pro to handle your planning is essential, there’s a fair amount you can do on your own. We plan the yearly campaigns of many of our clients, including our multi-year social and…
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Google Offers Free Ads For Qualified Nonprofits
Let’s start with the fact that I am by no means a techie. Techy? Not even sure how to spell it. But I write the content for TIV Branding so I’m going to embrace the opportunity to use what I’ve learned through hours of tech-focused meetings over the years and explain some important services we…
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Three Reasons Why You Should be Building Your Brand Now. And One Reason Why Not.
It’s noisy out there. The number of brands that demand your attention every hour is shocking. Don’t Google it. But the fact that it’s noisy doesn’t mean you need to yell louder as a brand. It means you need to be consistent and regular in your brand building approaches and playing the long game will…
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How We Became Nonprofit Experts
What makes an expert? Ten thousand hours? An advanced degree? A person who has a comprehensive and authoritative knowledge of or skill in a particular area? Thank you Oxford Dictionary for that last one. For me, expert has always been a tough term to use because it makes it sound like we have nothing left…
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