Organic Vs. Paid ads translated by a Designer
Our Digital Director Eric is the first to admit that not every technique that we use for for-profit clients is applicable to digital marketing plans for nonprofits. The question of organic placement (when searching Google results appear lower on the page below the results that have “Sponsored” over them) versus paid ads (the results with…
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Google Offers Free Ads For Qualified Nonprofits
Let’s start with the fact that I am by no means a techie. Techy? Not even sure how to spell it. But I write the content for TIV Branding so I’m going to embrace the opportunity to use what I’ve learned through hours of tech-focused meetings over the years and explain some important services we…
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Yes, Local SEO Is Still Relevant For Small Businesses
I have heard many small business owners question if SEO is still relevant for local businesses. The definition of small business varies from industry to industry, but typically a small business is defined as an entity having fewer than 100 employees and less than $25 Million dollars in annual revenue. Many say that gaining placement…
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Latest Major Google Algorithm Update: BERT
Spoiler Alert: This is meant to be a very broad-brush summary designed to explain why the latest major Google algorithm update may be affecting your rankings. According to Google, this does not “directly affect rankings” and you cannot optimize for it. However, we and others in the SEO industry have seen wide fluctuations in rankings. So…
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What Happens to SEO When You Switch Domains?
Google determines rankings by analyzing metrics on both domain level and page level. When you change your domain, you reset the domain metrics back to square one. Which is bad for SEO… That’s why our CEO & Digital Director, Eric Van Cleave put together this comprehensive list of steps to take when switching to domains…
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SEO Is An Art, Not A Science
SEO professionals have access to numerous tools that can define keywords, the volume of search, search placement, gap analysis, and search opportunities. These tools include SEMRush, Ahrefs, Google Search Console and others. All of the information that we can access can serve to deceive us into thinking that SEO is a science. SEO is not…
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Why You Should Be Using Both SEO and PPC
It seems that the debate is starting up again about whether clients, especially local clients, should invest in PPC or Organic SEO to grow their online presence PPC seems like a sure thing, with placement at the top of the page and control over spend, but organics seem to have better bounce rates, time spent…
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3 Things That Consistently Improve Search Engine Rankings
Google has introduced, according to the notes on SEMRush.com, 10 significant algorithm updates so far in 2019. There seem to be a number of factors that allow websites to remain relevant in local search engine results pages (SERP) throughout the changes in Google algorithm. The specific impact of each of these techniques has been proven,…
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