Local SEO for Small Businesses

I have heard many small business owners question if SEO is still relevant for local businesses.  The definition of small business varies from industry to industry, but typically a small business is defined as an entity having fewer than 100 employees and less than $25 Million dollars in annual revenue.  Many say that gaining placement… Read more »

Google Algorithm Update: BERT

Spoiler Alert:  This is meant to be a very broad-brush summary designed to explain why the latest major Google algorithm update may be affecting your rankings.  According to Google, this does not “directly affect rankings” and you cannot optimize for it. However, we and others in the SEO industry have seen wide fluctuations in rankings.  So… Read more »

What Happens to SEO When You Switch Domains?

Google determines rankings by analyzing metrics on both domain level and page level. When you change your domain, you reset the domain metrics back to square one. Which is bad for SEO… That’s why our CEO & Digital Director, Eric Van Cleave put together this comprehensive list of steps to take when switching to domains… Read more »

SEO

SEO professionals have access to numerous tools that can define keywords, the volume of search, search placement, gap analysis, and search opportunities.  These tools include SEMRush, Ahrefs, Google Search Console and others. All of the information that we can access can serve to deceive us into thinking that SEO is a science.  SEO is not… Read more »

Using SEO and PPC

It seems that the debate is starting up again about whether clients, especially local clients, should invest in PPC or Organic SEO to grow their online presence PPC seems like a sure thing, with placement at the top of the page and control over spend, but organics seem to have better bounce rates, time spent… Read more »

Improve Search Engine Rankings

Google has introduced, according to the notes on SEMRush.com, 10 significant algorithm updates so far in 2019.  There seem to be a number of factors that allow websites to remain relevant in local search engine results pages (SERP) throughout the changes in Google algorithm.  The specific impact of each of these techniques has been proven,… Read more »

How do I get my content to show up in voice search?

Ever since this little thing called Siri was launched, voice search has been a game changer for online marketing. Now two in five adults use voice search at least once a day. In 2020 experts estimate half of all searches will have shifted from the keyboard to the microphone. So, what does this mean for… Read more »

Landing Page Checklist

Creating Landing Pages that convert can be a challenging link between well-designed keywords, email and display targeting, and turning website visitors into customers. Below is a checklist of strategies that are proven to help boost conversion rates. 1. Write an appealing headline The headline of your landing page is your chance to make a first… Read more »

No Click Search

Digital Marketing practitioners are faced with more and more competition each year for the attention of the online search audience. More information that clients need to make decisions is included in Google Text Ads and Meta Descriptions that do not require potential customers to click on an ad to find the information that they need. With… Read more »

Google Mobile First Indexing

I have received numerous questions about “mobile-first indexing” in the past few weeks. I would like to share what mobile-first indexing actually is, and how it may affect SEO efforts, especially for local SEO. Mobile-first indexing means that the mobile version of your website becomes the first criteria for what Google includes in their index… Read more »