Streets to Creeks Campaign Receives Award
TIV Branding is thrilled to announce our Streets to Creeks campaign, developed in partnership with the City of Santa Rosa and the Russian River Watershed Association, is receiving an award at the Annual CASQA Conference this year. We’re not really ones to brag, but… The California Stormwater Quality Association (CASQA) 2023 Outstanding Public Outreach Project…
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Brand Building Foundation
Brand building is essential for any organization. When the time comes for a sale, a donation or an engagement of any kind, a clear understanding of your brand will put your organization head and shoulders above the competition. In other words, the more your audience knows about you, the more likely they will be to…
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The Impacts on Facebook Advertising Due to Apple’s iOS 14.5 Privacy Update
iOS 14.5 will have major impacts on Facebook advertising, and not just for iOS users. Once iOS 14.5 roles out Apple users will have the ability to opt-out of tracking from apps on their iPhone and iPad – which includes Facebook, Instagram, Messenger, and WhatsApp. In this blog, I’m going to breakdown some of the…
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3 Reasons Not To Do Social Media Marketing
Social Media Marketing can be intimidating and confusing as heck, but if you give it time and approach it correctly, it can be extremely rewarding for your business. Then again, if you don’t take the right approach, it can completely ruin your brand. I’ve seen many marketing departments (or owner/founders) jump into social media…
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Cambridge Analytica – Facebook Algorithm Changes
I usually try to ignore online trends that are well covered in main stream media, but because I have had so many inquiries from our customers and friends, I want to write to share my thoughts on the recent drama surrounding Facebook and the changes brought about as facts have come to life regarding Cambridge…
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Our Conversation About All The Facebook Changes
Over the past six months there have been a stupid amount of Facebook changes. It can be difficult to figure out everything that is going on, a fact that our Co-CEO and Creative Director, Brandt brought to my attention. So we sat down and talked about how these changes will affect our own social media…
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How to Utilize Geo-Fencing & Interest-Based Targeting
One of the many crucial aspects of Facebook advertising is geo fencing and targeting. A couple of questions to ask and answer before you begin your advertising? Who do I want to see my ad and where are these people? For example, if I have a food or beverage company in Modesto and I distribute…
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Why your website is the most important part of your social media strategy
I see it almost every day. I’m scrolling through my newsfeed and I come across a post that catches my eye. I may like it, save it, share it with a friend, or… I may visit their website to learn more. Makes sense, right? But, once I get to their website I’m thoroughly disappointed. Either…
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The Difference Between Social Media Marketing and Social Media Management
We hear the terms social media marketing and social media management thrown around a lot, but what do they mean? What’s the difference? Which one is most effective for your businesses and how the heck do we implement either of these into our marketing strategy? Or better yet, how do we implement both? Let’s start…
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Applying The Customer Buying Cycle to Facebook Advertising: Part 4 – Decision
After multiple Facebook campaigns, several ads, and an endless amount of adjustments to fully optimize content, we have finally brought our potential customers to the end of the road. It is time to make a decision. We’ve made our target audience aware of our brand/product through brand awareness ads, we’ve retained their attention through engaging…
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