All Campaigns Should Be Treated The Same
The word “campaign” can mean a lot of things these days. In the Madmen days a marketing campaign may have consisted of a combination of print ads, billboards, and televisions spots, but these days a campaign may not even touch those traditional channels. Even if a campaign is focused on search engine marketing, programmatic digital ads…
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Do you have a big enough budget to be trendy?
We start every project with a DISCOVER phase. You’re probably bored of hearing us say that. But while we never skip it entirely, the depth of the research and the importance of a solid strategy prior to kicking off DESIGN can be different for different types of projects. Packaging projects require the most in-depth DISCOVER…
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2019 Digital Campaign Checklist
Now that 2019 is here we’re all setting goals for the year, drinking more water, doing yoga, and making sure we live a healthy lifestyle. These things are great, but you know what else is great? A healthy digital campaign. We compiled a list of measurables you should look at to see if your campaigns…
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EFFIC18NCY TO INNOVAT19N
Here at TIV Branding, our theme for 2018 was efficiency. Efficiency is an essential foundational piece for any agency and we are wrapping up the year with the implementation of our new project management system. It’s stupid efficient and you’re going to love it! Once you’ve got a foundation, you can build…and 2019 is all…
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All The Must Know Marketing Acronyms
Have you ever been in a meeting or speaking with some marketing shmuck and you realize you have no idea what in the world they are talking about? It’s probably because they are using acronyms that mean diddly squat to people who don’t live in the marketing space on a daily basis. Well, we understand….
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How to Properly Track Campaigns
Here we are, in the middle of Q4. You’ve set up your marketing campaigns (hopefully) and you’re either about to launch or have already done so. If you’re lucky enough to have an ecommerce site, then tracking shouldn’t be an issue because you can see every step people take on your website and you can…
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The Three Stages of A Multi-Platform Marketing Campaign
As A 360 Agency, TIV Branding specializes in creating campaigns that generate new customers for our clients. As anyone with an active email account, telephone, or snail mail box can tell you, the world is full of emails, display ads, social media posts, direct mail pieces and phone solicitations from all manner of businesses offering…
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Google Makes Improvements To Google Analytics
If this headline does not grab your attention, then I just don’t know what else I can say. I know, Google Analytics is only of interest to web marketing nerds, webmasters and people who own e-commerce businesses, right? Well, believe it or not, some of the recent improvements can actually help business owners, marketing managers,…
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Automation Is Only A Piece of The Puzzle
There are tons of great options out there when it comes to automation systems. We spent the last six months searching for a system that is right for our clients and for us, and we finally landed on a great fit for everyone –– Sharp Spring. We’re excited to use our new automation tool and…
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