TIV was founded by Brandt Hoekenga, Christy Hoekenga, and Britta Foster in 2009 to partner with great people and great brands. Blythe Carrillo joined in 2013 making us completely family-owned and operated.
In 2015 we partnered with Zenergy Works, a digital agency, to form a complete branding agency. Two years of building up our agency brought a lot. We built an amazing team. We developed an inspiring list of clients. We pushed the quality of our work to a whole new level. But most importantly we’ve learned a lot about ourselves:
We Build Brands
We start all of our client work with a DISCOVER phase. And what did the DISCOVER phase teach us about ourselves? What we really do is build brands. When you look at our work and the areas where we are experts, everything we do can be classified as developing tools to build brands. For example, digital is the most powerful brand building tool available today. Even if you have a logo, a well developed identity creates the full brand experience. Copy writing develops a brand voice that takes the brand experience beyond the visual. And…
We Are Experts
The word “expert” is tough for us. Not only does it seem boastful, but more importantly it feels like an expert has nothing left to learn. One of our core values is to “constantly strive to learn and improve.” However, the definition or expert is “a person who has a comprehensive and authoritative knowledge of or skill in a particular area.” So if the shoe fits…
We Are Boutique
We love doing amazing work. And we love working closely with our clients. The only way to do so is to remain small enough to have partners involved in each project. We have experts in branding, digital, marketing…and every client benefits from each and every person at TIV.
And why are we going back to the TIV brand?
TIV has been building brands since 2009. It only made sense that we went with TIV, Inc. brand. However, we’re not just the same old TIV. Thanks to our merge we are a team of 16 capable designers, marketers, developers, digital specialists and project managers.
“CreaTIV, innovaTIV, collaboraTIV… It seemed every word we used to describe our company ended with the sound TIV. So when we formed our agency, calling it TIV just made sense.”