You Are Not Alone Campaign

“You Are Not Alone”

ABOUT THE CAMPAIGN

Great branding tells a story. And a good story pulls at the heart strings. Our work with the Family Justice Center Sonoma County uncovered how difficult it is to use imagery in branding to inspire the same emotion across all audiences.

Our initial concepts employed supportive and encouraging imagery. However, what may look like a warm hug to some may feel like a threatening grab to many victims. As such the process of finding an icon that effectively represents that amazing work that FJCSC does became nearly impossible…

Instead we realized that a strong and recognizable icon that didn’t rely on the emotion we all hoped we could represent, was the approach we needed to take. The emotion would be represented in photographs that would accompany the branding. Sometimes it takes a project like this to remind everyone that branding is far more than a logo.