TIV Branding is a premier wine branding agency in Santa Rosa, but it all started with one guy. Brandt Hoekenga began working at DeLoach Vineyards right out of college. He had the opportunity to work closely with the marketing team and their design agency at the time. Because he loved design, he started taking the design agency’s projects home to try designs after hours. This eventually lead to Brandt handling all wine label design, POS design and web design in-house.
Brandt’s work at DeLoach not only allowed him to develop his skills in branding, but it led to lots of connections in the industry. When he left DeLoach to focus on TIV Branding (then called Hoekenga Design), his connections opened doors to opportunities to design new brands and extend current brands. It was the perfect time for an innovative wine branding agency in Santa Rosa and the surrounding areas. It was an exciting time in wine with the development of custom crush facilities which allowed winemakers to start their own labels without the need for a physical winery. Creating a wine brand became much easier, caused the number of new wine labels befan to rapidly grow, and there was an expanded need for new brand development.
Our wine experience was bolstered when Brandt met Beau, our Marketing and Social Media Strategist, while he was working at a local Healdsburg winery. With the promise of building brands, spearheading social media strategies, and tacos, Beau joined TIV shortly thereafter. He adds marketing experience to our design and branding experience, as well as in-depth knowledge of the wine industry.
Here at TIV, we really love wine, and that love expands our knowledge of the product…we’re even willing to buy a bottle to truly understand your brand. Understanding the product and being an active consumer gives us valuable insight into what resonates with customers. It’s critical to have a wine label design that jumps off the shelf and into your customer’s hand. With in-depth knowledge of the industry, experience in wine marketing and design, and appreciation for the product, that’s exactly what our branding agency provides. Let’s talk about your wine.