United Way: United We Rise Campaign

UPDATED BRANDING

• AUDIENCE RESEARCH
• RECOMMENDED MOVE FROM UNITED WAY OF THE WINE COUNTRY
• LOGO UPDATE

CAMPAIGN MESSAGING

• DEVELOPMENT OF MULTIPLE OPTIONS
• A/B TESTING TO LEARN WHAT RESONATES WITH AUDIENCE
• CREATION OF SUPPORT COPY TO MORE CLEARLY DEFINE UNITED WAY’S BUSINESS MODEL

CAMPAIGN DESIGN

• DESIGN OF ICONIC AND HIGHLY RECOGNIZABLE STRIPE DESIGN
• LOOK & FEEL TO REINFORCE THE CONCEPT OF ‘RISE’
• EXTENSION TO ALL AREAS OF CAMPAIGN

WEBSITE

• DESIGN & DEVELOPMENT OF FULLY RESPONSIVE WEBSITE
• ‘RISE’ CONCEPT REINFORCED BY SCROLLING APPROACH
• LANDING PAGE SYSTEM TO SUPPORT ALL DIGITAL MARKETING

PRINT

• DESIGN PRINT COMPONENT TO SUPPORT DIGITAL PUSH
• INTRODUCTION OF UNITED WE RISE CAMPAIGN THROUGH PRINT FLOURISH
• FOCUS ON WORKPLACE GIVING

DIGITAL ADVERTISING

• STRATEGY, DESIGN & IMPLEMENTATION OF FULLY INTEGRATED DIGITAL CAMPAIGN
• A/B TESTING TO EXPLORE & DEFINE CAMPAIGN MESSAGING

VIRAL SOCIAL STRATEGY

• STRATEGY, DESIGN & IMPLEMENTATION OF VIRAL SOCIAL CAMPAIGN
• DEVELOPMENT OF 10-ONE CAMPAIGN TO ENCOURAGE PEOPLE TO GIVE $1 AND TAG TEN FRIENDS ON 10/1
• COMMUNITY BUILDING FOCUS

WORKPLACE GIVING

• STRATEGY, DESIGN & IMPLEMENTATION OF WORKPLACE GIVING CAMPAIGN
• DIRECT MAIL & POINTED OUTREACH SUPPORTED BY BRAND AWARENESS CAMPAIGN

PIRATED LOGO TEE

• CREATION OF RULEBREAKER TEE WITH PIRATED VERSION OF LOGO
• GIVEN TO UNITED WAY TEAM & BRAND ADVOCATES