“United We Rise”
ABOUT THE CAMPAIGN
We’ve worked with United Way of the Wine Country since late 2019 to develop a full brand building campaign across all channels but with a digital focus. To prepare for the traffic a digital campaign would drive we began by redesigning and building a new website.
The campaign visuals and messaging are bold. The brightly colored vertical stripes carry the brand colors across all components of the campaign. The messaging engages the audience with statements like:
“Amplify your giving” and “No guessing, just giving” and “Turn your dollars into change”
SINCE JANUARY OF 2020
11+ MILLION IMPRESSIONS
OUR AUDIENCE AND HOW WE CONNECT
We worked closely with United Way to develop a series of audience personas and employed scenario mapping to develop strategies to connect with our audiences where they are. This work was used to develop journey maps for each persona and eventually create a website plan, digital targeting and traditional marketing recommendations.
TACTICS WE USE
The United We Rise campaign utilizes social media, digital ad platforms such as Google and YouTube as well as local platforms.