United way:
United we rise campaign

BRANDING >

UPDATED BRANDING

  • AUDIENCE RESEARCH
  • RECOMMENDED MOVE FROM UNITED WAY OF THE WINE COUNTRY
  • LOGO UPDATE
MESSAGING >

CAMPAIGN MESSAGING

  • DEVELOPMENT OF MULTIPLE OPTIONS
  • A/B TESTING TO LEARN WHAT RESONATES WITH AUDIENCE
  • CREATION OF SUPPORT COPY TO MORE CLEARLY DEFINE UNITED WAY’S BUSINESS MODEL
DESIGN >

CAMPAIGN DESIGN

  • DESIGN OF ICONIC AND HIGHLY RECOGNIZABLE STRIPE DESIGN
  • LOOK & FEEL TO REINFORCE THE CONCEPT OF ‘RISE’
  • EXTENSION TO ALL AREAS OF CAMPAIGN
WEBSITE >

WEBSITE

  • DESIGN & DEVELOPMENT OF FULLY RESPONSIVE WEBSITE
  • ‘RISE’ CONCEPT REINFORCED BY SCROLLING APPROACH
  • LANDING PAGE SYSTEM TO SUPPORT ALL DIGITAL MARKETING
PRINT >

PRINT

  • DESIGN PRINT COMPONENT TO SUPPORT DIGITAL PUSH
  • INTRODUCTION OF UNITED WE RISE CAMPAIGN THROUGH PRINT FLOURISH
  • FOCUS ON WORKPLACE GIVING
DIGITAL >

DIGITAL ADVERTISING

  • STRATEGY, DESIGN & IMPLEMENTATION OF FULLY INTEGRATED DIGITAL CAMPAIGN
  • A/B TESTING TO EXPLORE & DEFINE CAMPAIGN MESSAGING
SOCIAL >

VIRAL SOCIAL STRATEGY

  • STRATEGY, DESIGN & IMPLEMENTATION OF VIRAL SOCIAL CAMPAIGN
  • DEVELOPMENT OF 10-ONE CAMPAIGN TO ENCOURAGE PEOPLE TO GIVE $1 AND TAG TEN FRIENDS ON 10/1
  • COMMUNITY BUILDING FOCUS
WORKPLACE >

WORKPLACE GIVING

  • STRATEGY, DESIGN & IMPLEMENTATION OF WORKPLACE GIVING CAMPAIGN
  • DIRECT MAIL & POINTED OUTREACH SUPPORTED BY BRAND AWARENESS CAMPAIGN
BEYOND >

PIRATED LOGO TEE

  • CREATION OF RULEBREAKER TEE WITH PIRATED VERSION OF LOGO
  • GIVEN TO UNITED WAY TEAM & BRAND ADVOCATES