RECOMMENDED MOVE FROM UNITED WAY OF THE WINE COUNTRY
LOGO UPDATE
MESSAGING >
CAMPAIGN MESSAGING
DEVELOPMENT OF MULTIPLE OPTIONS
A/B TESTING TO LEARN WHAT RESONATES WITH AUDIENCE
CREATION OF SUPPORT COPY TO MORE CLEARLY DEFINE UNITED WAY’S BUSINESS MODEL
DESIGN >
CAMPAIGN DESIGN
DESIGN OF ICONIC AND HIGHLY RECOGNIZABLE STRIPE DESIGN
LOOK & FEEL TO REINFORCE THE CONCEPT OF ‘RISE’
EXTENSION TO ALL AREAS OF CAMPAIGN
WEBSITE >
WEBSITE
DESIGN & DEVELOPMENT OF FULLY RESPONSIVE WEBSITE
‘RISE’ CONCEPT REINFORCED BY SCROLLING APPROACH
LANDING PAGE SYSTEM TO SUPPORT ALL DIGITAL MARKETING
PRINT >
PRINT
DESIGN PRINT COMPONENT TO SUPPORT DIGITAL PUSH
INTRODUCTION OF UNITED WE RISE CAMPAIGN THROUGH PRINT FLOURISH
FOCUS ON WORKPLACE GIVING
DIGITAL >
DIGITAL ADVERTISING
STRATEGY, DESIGN & IMPLEMENTATION OF FULLY INTEGRATED DIGITAL CAMPAIGN
A/B TESTING TO EXPLORE & DEFINE CAMPAIGN MESSAGING
SOCIAL >
VIRAL SOCIAL STRATEGY
STRATEGY, DESIGN & IMPLEMENTATION OF VIRAL SOCIAL CAMPAIGN
DEVELOPMENT OF 10-ONE CAMPAIGN TO ENCOURAGE PEOPLE TO GIVE $1 AND TAG TEN FRIENDS ON 10/1
COMMUNITY BUILDING FOCUS
WORKPLACE >
WORKPLACE GIVING
STRATEGY, DESIGN & IMPLEMENTATION OF WORKPLACE GIVING CAMPAIGN
DIRECT MAIL & POINTED OUTREACH SUPPORTED BY BRAND AWARENESS CAMPAIGN
BEYOND >
PIRATED LOGO TEE
CREATION OF RULEBREAKER TEE WITH PIRATED VERSION OF LOGO
GIVEN TO UNITED WAY TEAM & BRAND ADVOCATES
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