Is It Time for a New Agency?

Here we are in February already. Wait, what?! February. Geesh. Well, while this may be starting off like a blog congratulating you on successfully getting through a dry January or, on the flip side of the coin, encouraging you to get back on that exercise regimen you undoubtedly fell off of a couple of weeks…

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Going Beyond Backlinks: The Strategic Impact of Brand Mentions on SEO

As with all digital marketing strategies, Search Engine Optimization (SEO) is in a constant state of evolution. Behind every Google search, there’s a complex system at play determining which websites deserve to be in the top results—and Google is constantly moving the goalpost.  Unsurprising, this always leads to much speculation in the SEO world. What…

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Organic Vs. Paid ads translated by a Designer

Our Digital Director Eric is the first to admit that not every technique that we use for for-profit clients is applicable to digital marketing plans for nonprofits. The question of organic placement (when searching Google results appear lower on the page below the results that have “Sponsored” over them) versus paid ads (the results with…

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Google Offers Free Ads For Qualified Nonprofits

Let’s start with the fact that I am by no means a techie. Techy? Not even sure how to spell it. But I write the content for TIV Branding so I’m going to embrace the opportunity to use what I’ve learned through hours of tech-focused meetings over the years and explain some important services we…

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Three Reasons Why You Should be Building Your Brand Now. And One Reason Why Not.

It’s noisy out there. The number of brands that demand your attention every hour is shocking. Don’t Google it. But the fact that it’s noisy doesn’t mean you need to yell louder as a brand. It means you need to be consistent and regular in your brand building approaches and playing the long game will…

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Effective Digital Marketing Strategies During COVID-19

Most of our clients are in segments of the economy are re-establishing themselves during COVID-19.  Most of our clients are facing a changing business environment in the Summer of 2020, and are taking this opportunity to review online marketing opportunities to take advantage of pent up demand for goods and services.  Many of the market…

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SEO Planning For Post COVID-19

The Local, Regional, National and World situation is in a state of change right now.  I believe that the best strategy in this unprecedented situation is to spend time understanding the “new normal” that will emerge in SEO and search post-COVID-19.  I have outlined some opportunities that can be addressed now for improved SEO. 1….

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Latest Major Google Algorithm Update: BERT

Spoiler Alert:  This is meant to be a very broad-brush summary designed to explain why the latest major Google algorithm update may be affecting your rankings.  According to Google, this does not “directly affect rankings” and you cannot optimize for it. However, we and others in the SEO industry have seen wide fluctuations in rankings.  So…

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What Happens to SEO When You Switch Domains?

Google determines rankings by analyzing metrics on both domain level and page level. When you change your domain, you reset the domain metrics back to square one. Which is bad for SEO… That’s why our CEO & Digital Director, Eric Van Cleave put together this comprehensive list of steps to take when switching to domains…

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Landing Page Copy Writing Techniques That Build Sales

It used to be that landing pages were used as destinations for paid advertising campaigns.   In today’s competitive digital landscape, with sources of website traffic ranging from organic traffic and multiple forms of paid search marketing, all of which have a cost attached to them,  it can be argued that each and every page of…

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