Perhaps TIV Rebranding is More Accurate
That title just gave my partner a heart attack. No, we’re not rebranding TIV. Again. The point is, we are hired more often for rebranding projects than branding projects. I’m not sure why, but I’m not complaining. I love the opportunity to build on the equity of an existing brand. I’m going to say that…
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New Year. New Brand?
The new year always inspires a certain level of introspection. There’s something about starting fresh with 01/01 that makes you take stock of the past 12 months…now add in the new decade, and things are about to get deep. But if you’re stubborn like me, you don’t like to make a change because someone else…
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The Power of Color
We talk a lot to clients about the need to be consistent with colors in their branding. If we can help them find their color then it makes associations, and recognition much easier with their customers. We all know the big brands and the colors associated; Coke – red, Walmart – blue, (TIV – green!)…
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