SO YOU WANT TO OPEN A RESTAURANT?
Build it and they will come. Good movie. Bad marketing plan! But it seems as though restaurants are among the most guilty of this flawed approach. Maybe it’s the romance of owning a restaurant. Maybe it’s the substantial investment required to get up and running. It definitely has to do with the tiny margins involved…
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What’s The ROI??
Working in marketing for the last 18+ years (whoa… that makes me feel old) has been full of triumphs and challenges. One of the challenges that has arisen over and over is how to measure a ROI on my marketing initiatives. Often so much of what we do falls into that squishy area of ‘brand…
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