Is It Time for a New Agency?

Here we are in February already. Wait, what?! February. Geesh. Well, while this may be starting off like a blog congratulating you on successfully getting through a dry January or, on the flip side of the coin, encouraging you to get back on that exercise regimen you undoubtedly fell off of a couple of weeks…

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Streets to Creeks Campaign Receives Award

TIV Branding is thrilled to announce our Streets to Creeks campaign, developed in partnership with the City of Santa Rosa and the Russian River Watershed Association, is receiving an award at the Annual CASQA Conference this year. We’re not really ones to brag, but… The California Stormwater Quality Association (CASQA) 2023 Outstanding Public Outreach Project…

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Brand Building Foundation

Brand building is essential for any organization. When the time comes for a sale, a donation or an engagement of any kind, a clear understanding of your brand will put your organization head and shoulders above the competition. In other words, the more your audience knows about you, the more likely they will be to…

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Sorry But… Who Cares About A Logo?

I’ve said it before…but I really may be kicked off the island for this one. Designers sure love their logos. For many it’s the ultimate gig and clients pay dearly for the service. But nowadays is it really worth the investment? Don’t worry, I’ll explain more…I think there are times when the answer to that…

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Perhaps TIV Rebranding is More Accurate

That title just gave my partner a heart attack. No, we’re not rebranding TIV. Again. The point is, we are hired more often for rebranding projects than branding projects. I’m not sure why, but I’m not complaining. I love the opportunity to build on the equity of an existing brand. I’m going to say that…

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Creative Can Be The Key To Success In Digital Marketing

Creativity has always been a key part of any successful marketing plan.  Digital Marketing is not an exception, and with the incredible amount of information available to anyone with an internet connection, potential customers often require a unique and compelling message to be motivated to find out more. Digital marketers who hope to build successful…

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Creativity in Process

My title used to be “Creative Guy,” (rollover my photo on the team page and it still is) so being creative is literally my job. But as TIV Branding has evolved and grown, my position has changed from being more hands-on with my creativity to more of a guiding role. I would assume that’s what…

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What a Style Guide Can and Can’t Do For You

Early in my career, I did a lot of freelance work for SF agencies. I can’t tell you the number of style guides that were sent my way in preparation for new projects. What I can tell you is that they were substantial documents. I received style guides for major car companies, spirits brands that…

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If Another Person Says They Want the Nike Swoosh, I Quit

I don’t quit. In fact, I took a break from writing this to have a client meeting and they mentioned the swoosh. Still writing. That said, any brand designer can attest to the fact that there are certain examples that will inevitably come up at some point during a branding project: “I want packaging like…

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Three Common Mistakes When Designing a Website

TIV Branding designs and builds websites. Lots of them. We’ve been doing it for about 20 years, so we’ve gotten pretty good at keeping up with the trends and adjusting our strategies as needed. In fact, websites are now our primary service offering because they have become the hub of all of the brand building…

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