Creative in Digital Marketing

Creativity has always been a key part of any successful marketing plan.  Digital Marketing is not an exception, and with the incredible amount of information available to anyone with an internet connection, potential customers often require a unique and compelling message to be motivated to find out more. Digital marketers who hope to build successful… Read more »

Creativity in Process

My title used to be “Creative Guy,” (rollover my photo on the team page and it still is) so being creative is literally my job. But as TIV Branding has evolved and grown, my position has changed from being more hands-on with my creativity to more of a guiding role. I would assume that’s what… Read more »

What a Style Guide Can and Can't Do For You

Early in my career, I did a lot of freelance work for SF agencies. I can’t tell you the number of style guides that were sent my way in preparation for new projects. What I can tell you is that they were substantial documents. I received style guides for major car companies, spirits brands that… Read more »

If Another Person Says They Want the Nike Swoosh, I Quit

I don’t quit. In fact, I took a break from writing this to have a client meeting and they mentioned the swoosh. Still writing. That said, any brand designer can attest to the fact that there are certain examples that will inevitably come up at some point during a branding project: “I want packaging like… Read more »

Mistakes When Designing a Website

TIV Branding designs and builds websites. Lots of them. We’ve been doing it for about 20 years, so we’ve gotten pretty good at keeping up with the trends and adjusting our strategies as needed. In fact, websites are now our primary service offering because they have become the hub of all of the brand building… Read more »

Brands in Context

Every morning my 12-year-old son comes to me to do his hair. He’s very capable of doing his own hair, but it gives me the opportunity to have some rare face-to-face time with a pre-teen. It’s a chance to casually check in with him, so I continue to oblige. Our son was lucky enough to… Read more »

I know. You think this is going to be a blog by a designer complaining about how hard it is to put your art out there for clients to tear apart. But it’s not. I’ve been doing this for 20 years; long enough to develop hard enough skin to take most criticism at face value,… Read more »

WHAT TO ROLL OUT WITH YOUR NEW PACKAGING

Congratulations on your new packaging! Now, what the heck are you going to do?! Assuming you’ve got your sales channels all figured out, there are a few things that we highly recommend you bite off either prior to launch of the new packaging or in conjunction. There will always be some stuff that’s just too… Read more »

EFFIC18NCY TO INNOVAT19N

Here at TIV Branding, our theme for 2018 was efficiency. Efficiency is an essential foundational piece for any agency and we are wrapping up the year with the implementation of our new project management system. It’s stupid efficient and you’re going to love it! Once you’ve got a foundation, you can build…and 2019 is all… Read more »