Is It Time for a New Agency?

Here we are in February already. Wait, what?! February. Geesh. Well, while this may be starting off like a blog congratulating you on successfully getting through a dry January or, on the flip side of the coin, encouraging you to get back on that exercise regimen you undoubtedly fell off of a couple of weeks…

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Going Beyond Backlinks: The Strategic Impact of Brand Mentions on SEO

As with all digital marketing strategies, Search Engine Optimization (SEO) is in a constant state of evolution. Behind every Google search, there’s a complex system at play determining which websites deserve to be in the top results—and Google is constantly moving the goalpost.  Unsurprising, this always leads to much speculation in the SEO world. What…

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Streets to Creeks Campaign Receives Award

TIV Branding is thrilled to announce our Streets to Creeks campaign, developed in partnership with the City of Santa Rosa and the Russian River Watershed Association, is receiving an award at the Annual CASQA Conference this year. We’re not really ones to brag, but… The California Stormwater Quality Association (CASQA) 2023 Outstanding Public Outreach Project…

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Organic Vs. Paid ads translated by a Designer

Our Digital Director Eric is the first to admit that not every technique that we use for for-profit clients is applicable to digital marketing plans for nonprofits. The question of organic placement (when searching Google results appear lower on the page below the results that have “Sponsored” over them) versus paid ads (the results with…

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Nonprofit Sponsorship as a Brand Building Tool

Before I dive into this article, which discusses one of the key components of TIV Branding’s service offerings both for nonprofits and for-profit organizations, a bit of housekeeping…I gave a seminar on this subject for the Santa Rosa Metro Chamber. Check it out on YouTube here. Nonprofit Sponsorship Has Evolved Sponsorship of nonprofit organizations is…

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Brand Building Foundation

Brand building is essential for any organization. When the time comes for a sale, a donation or an engagement of any kind, a clear understanding of your brand will put your organization head and shoulders above the competition. In other words, the more your audience knows about you, the more likely they will be to…

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Sorry But… Who Cares About A Logo?

I’ve said it before…but I really may be kicked off the island for this one. Designers sure love their logos. For many it’s the ultimate gig and clients pay dearly for the service. But nowadays is it really worth the investment? Don’t worry, I’ll explain more…I think there are times when the answer to that…

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The Right Web Solution for My Organization

Let me start by saying we have a team of web developers focused primarily on building custom WordPress websites. Still, we have told a number of potential clients that a custom WordPress site isn’t the right solution for them. We’re just not in the business of selling people what they don’t really need. However, there’s…

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Planning Your Brand Building Campaign

If there’s one thing we’ve learned through the years it’s that a plan is golden. And while there are times when hiring a pro to handle your planning is essential, there’s a fair amount you can do on your own. We plan the yearly campaigns of many of our clients, including our multi-year social and…

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Three Reasons Why You Should be Building Your Brand Now. And One Reason Why Not.

It’s noisy out there. The number of brands that demand your attention every hour is shocking. Don’t Google it. But the fact that it’s noisy doesn’t mean you need to yell louder as a brand. It means you need to be consistent and regular in your brand building approaches and playing the long game will…

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