MENTAL HEALTH FIRST Campaign

ABOUT THE CAMPAIGN

TIV Branding was engaged in May of 2021 to develop a name and branding for the mental health first team now known as inRESPONSE.

The naming phase was heavily focused on understand the terms that would effectively represent the program. We worked closely with the team to develop a series of names with the final selection being chosen because of its direct message and memorable approach.

The look and feel of the brand is focused on representing the positive and supportive approach the team lives by. It was important that the branding was not connected with law enforcement to avoid any negative connotations connected with having the team show up at a location.