What’s so important about food and beverage package design for your Santa Rosa business? No other industry relies as heavily on a well-developed brand. In a market with outstanding local food and beverage producers, each brand needs to tell a story that draws the consumer in. It’s not enough to have a great tasting product in such an competitive industry. If the nuances of a brand and the package design don’t encourage consumer trial, then your product (as delicious as it might be!) will stay on the shelf.
TIV Branding can help you encourage consumers to try your product. Like all of our projects, it starts with our DISCOVER phase. We rely heavily on information ga inedusing a number of online tools, where we can find insight into competitors and consumers. Web searches are the primary source of information and are an avenue that many people experience brands through for the first time, so our digital research provides powerful insight. As part of the DISCOVER phase, we create a brand deck that fully outlines your brand and helps us to keep everything we do for your brand reflective of the image you want to show the public.
Driven by this brand road map, we dive into design. One of the reasons businesses turn to us for food and beverage package design in Santa Rosa and throughout the country, is our extensive experience in different packaging structures and substrates. If a designer creates an incredible design but doesn’t understand packaging, it can end up looking very different after production. The secret is understanding the limitations of a package structure or printing process and using it to our advantage. Not only do our designers create beautiful and eye-catching package design, but the finished product will look just like the concepts because of our in-depth knowledge and experience with printing. Our knowledge of printing also helps us to push the printer to do their very best work.
We provide food and beverage package design for businesses in Santa Rosa and throughout the United States. Wherever you are located, we’ll make sure the design is perfect from inception to completion. We have gone all over the country to press check new package designs…our favorite press check was right by Disney World, but Portland Oregon was nice, too. We’re proud of the packaging work our brand agency has completed, and we look forward to the next project. Contact us to discuss your brand’s needs.