City of Santa Rosa: Streets to Creeks Campaign

BRANDING

• AUDIENCE RESEARCH
• STREETS TO CREEKS BRANDING DEVELOPED FOR 2019 CAMPAIGN
• LOGO UPDATED USING THE WELL- KNOWN STORM DRAIN PLACKARD

CAMPAIGN MESSAGING

• DEVELOPMENT OF PRIMARY CAMPAIGN MESSAGING & SUPPORT PHRASES
• A/B TESTING TO LEARN WHAT RESONATES WITH AUDIENCE
• CREATION OF SUPPORT COPY TO REINFORCE THE CAMPAIGN GOALS AND DRIVE ENGAGEMENT

CAMPAIGN DESIGN

• DESIGN OF ICONIC AND HIGHLY RECOGNIZABLE IMAGERY
• LOOK & FEEL TO REINFORCE THE BEAUTY OF THE CREEKS
• EXTENSION TO ALL AREAS OF CAMPAIGN

WEBSITE

• DESIGN & DEVELOPMENT OF FULLY RESPONSIVE WEBSITE
• DEVELOP PLAN FOR CURRENT & FUTURE EXPANDED CONTENT
• LANDING PAGE SYSTEM TO SUPPORT ALL DIGITAL MARKETING

PRINT

• DESIGN PRINT COMPONENT TO SUPPORT DIGITAL PUSH
• EXTEND LOOK & FEEL TO ALL PRINTED EDUCATIONAL MATERIALS

DIGITAL ADVERTISING

• STRATEGY, DESIGN & IMPLEMENTATION OF FULLY INTEGRATED DIGITAL CAMPAIGN
• A/B TESTING TO EXPLORE & DEFINE CAMPAIGN MESSAGING

SOCIAL STRATEGY

• STRATEGY, DESIGN & IMPLEMENTATION OF SOCIAL CAMPAIGN
• DEVELOPMENT OF EDUCATIONAL GRAPHICS TO ENCOURAGE CHANGE
• EDUCATION FOCUS

CREEK PROTECTORS

• STRATEGY, DESIGN & IMPLEMENTATION OF YOUTH EDUCATION CAMPAIGN
• PRINTED ACTIVITY BOOKS & REWARD SYSTEM TO BUILD FUTURE BRAND ADVOCATES

LOGO TEE

• CREATION OF ILLUSTRATION APPROACH FOR APPAREL
• GIVEN TO PARTNERS WITH EASILY CUSTOMIZABLE OPTIONS