City of Santa Rosa:
Streets to Creeks Campaign

BRANDING >

BRANDING

  • AUDIENCE RESEARCH
  • STREETS TO CREEKS BRANDING DEVELOPED FOR 2019 CAMPAIGN
  • LOGO UPDATED USING THE WELL- KNOWN STORM DRAIN PLACKARD
MESSAGING >

CAMPAIGN MESSAGING

  • DEVELOPMENT OF PRIMARY CAMPAIGN MESSAGING & SUPPORT PHRASES
  • A/B TESTING TO LEARN WHAT RESONATES WITH AUDIENCE
  • CREATION OF SUPPORT COPY TO REINFORCE THE CAMPAIGN GOALS AND DRIVE ENGAGEMENT
DESIGN >

CAMPAIGN DESIGN

  • DESIGN OF ICONIC AND HIGHLY RECOGNIZABLE IMAGERY
  • LOOK & FEEL TO REINFORCE THE BEAUTY OF THE CREEKS
  • EXTENSION TO ALL AREAS OF CAMPAIGN
WEBSITE >

WEBSITE

  • DESIGN & DEVELOPMENT OF FULLY RESPONSIVE WEBSITE
  • DEVELOP PLAN FOR CURRENT & FUTURE EXPANDED CONTENT
  • LANDING PAGE SYSTEM TO SUPPORT ALL DIGITAL MARKETING
PRINT >

PRINT

  • DESIGN PRINT COMPONENT TO SUPPORT DIGITAL PUSH
  • EXTEND LOOK & FEEL TO ALL PRINTED EDUCATIONAL MATERIALS
DIGITAL >

DIGITAL ADVERTISING

  • STRATEGY, DESIGN & IMPLEMENTATION OF FULLY INTEGRATED DIGITAL CAMPAIGN
  • A/B TESTING TO EXPLORE & DEFINE CAMPAIGN MESSAGING
SOCIAL >

SOCIAL STRATEGY

  • STRATEGY, DESIGN & IMPLEMENTATION OF SOCIAL CAMPAIGN
  • DEVELOPMENT OF EDUCATIONAL GRAPHICS TO ENCOURAGE CHANGE
  • EDUCATION FOCUS
EDUCATION >

CREEK PROTECTORS

  • STRATEGY, DESIGN & IMPLEMENTATION OF YOUTH EDUCATION CAMPAIGN
  • PRINTED ACTIVITY BOOKS & REWARD SYSTEM TO BUILD FUTURE BRAND ADVOCATES
BEYOND >

LOGO TEE

  • CREATION OF ILLUSTRATION APPROACH FOR APPAREL
  • GIVEN TO PARTNERS WITH EASILY CUSTOMIZABLE OPTIONS