Applying The Customer Buying Cycle to Facebook Advertising: Part 3 – Intent

In our third of our four-part series, we will dive into applying Facebook advertising to the third step of the customer buying cycle: Intent. Our customers at this stage of the game are not only aware of our brand or product, but have some level of consideration in what we are selling. We know this…

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How To Leverage Pliny The Younger For Your Business

Everyone wants a piece of the pie. Luckily for you, there is an enormous pie coming to Santa Rosa this month. That pie is called Pliny the Younger. Tens of thousands of people will be flooding the streets of down town Santa Rosa and Windsor for two weeks. In 2019, Pliny the Younger gernated $4.16…

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Applying The Customer Buying Cycle to Facebook Advertising: Part 2 – Consideration

In our second of our four-part series, we will look at applying Facebook advertising to the second step of the sales funnel: Consideration. After running a brand awareness campaign, described in our brand awareness blog, step two of driving potential customers further down the sales funnel is consideration. People are now aware of your brand,…

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Applying The Customer Buying Cycle to Facebook Advertising: Part 1 – Awareness

When utilizing a sales funnel approach to Facebook there are four steps to the full funnel process. Awareness, Consideration, Intent, and Decision. In part one of this four-part series we will be covering arguably the most important aspect of any sales funnel: brand awareness. When selecting your objective for your Facebook campaign, conveniently there is…

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TIV Self Promotion

At the heart of a great service industry brand is the personality if its owners. We firmly believe that the one who really knows the answer to the question is you. Or in this case it’s us. In the ever-changing world of social media, TIV is a very capable partner. We have proven the ability to formulate a…

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