3 Things That Consistently Improve Search Engine Rankings

Google has introduced, according to the notes on SEMRush.com, 10 significant algorithm updates so far in 2019.  There seem to be a number of factors that allow websites to remain relevant in local search engine results pages (SERP) throughout the changes in Google algorithm.  The specific impact of each of these techniques has been proven,…

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Hey Siri: How do I get my content to show up in voice search?

Ever since this little thing called Siri was launched, voice search has been a game changer for online marketing. Now two in five adults use voice search at least once a day. In 2020 experts estimate half of all searches will have shifted from the keyboard to the microphone. So, what does this mean for…

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Landing Page Checklist: Convert Visitors Into Customers

Creating Landing Pages that convert can be a challenging link between well-designed keywords, email and display targeting, and turning website visitors into customers. Below is a checklist of strategies that are proven to help boost conversion rates. 1. Write an appealing headline The headline of your landing page is your chance to make a first…

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The Problem With No-Click Searches (And How To Get Your Traffic Back)

Digital Marketing practitioners are faced with more and more competition each year for the attention of the online search audience. More information that clients need to make decisions is included in Google Text Ads and Meta Descriptions that do not require potential customers to click on an ad to find the information that they need. With…

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Google Mobile First Indexing

I have received numerous questions about “mobile-first indexing” in the past few weeks. I would like to share what mobile-first indexing actually is, and how it may affect SEO efforts, especially for local SEO. Mobile-first indexing means that the mobile version of your website becomes the first criteria for what Google includes in their index…

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The Relationship Between Social Media and SEO

There is very little documentation and a whole lot of individual trial and error knowledge that “defines” the relationship between social media and SEO. How can we get the engagement that we want out of social media while getting the maximum SEO benefits from your efforts?  The answer is Social Listening. A social media listening/monitoring tool…

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Here’s What Happened When We Wrote 6 Blogs a Month for 6 Months

  In late 2017 when we were strategizing on how to best market TIV Branding, Eric, our Digital Director, suggested the idea of writing six blogs a month. And for some reason, everyone was on board with the idea…That night I went home and cried. I thought there was absolutely no way we could sustain…

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Long Tailed Keywords: What, Why and How They Work

Long tailed keywords are a way to separate yourself from the pack in your SEO campaign. They are three or four word keyword phrases designed to reach consumers who know exactly what they are seeking and are not afraid to go into more detail in either conventional for voice search queries. I would further define…

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