Three Marketing Tactics To Use During Iron Man Santa Rosa

Iron Man Santa Rosa is right around the corner. Thousands of people are coming from around the world to compete in a full Iron Man…oh, and spend money. This blog is designed to help you get some of the latter. Triathletes are typically very affluent adults and most of the time they will take an…

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Applying The Customer Buying Cycle to Facebook Advertising: Part 4 – Decision

After multiple Facebook campaigns, several ads, and an endless amount of adjustments to fully optimize content, we have finally brought our potential customers to the end of the road. It is time to make a decision. We’ve made our target audience aware of our brand/product through brand awareness ads, we’ve retained their attention through engaging…

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How To Leverage Pliny The Younger For Your Business

Everyone wants a piece of the pie. Luckily for you, there is an enormous pie coming to Santa Rosa this month. That pie is called Pliny the Younger. Tens of thousands of people will be flooding the streets of down town Santa Rosa and Windsor for two weeks. In 2019, Pliny the Younger gernated $4.16…

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Should I Hire An Agency Or New Employee?

Clients and potential clients ask us this question all the time. It would be easy for us to always push the agency route, but there are pros and cons to hiring your own full-time employee versus contracting with an agency. To figure out what will be the best fit for your organization we would recommend…

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Digital Marketing

It’s rare to find a marketing budget these days that doesn’t include digital. As a branding agency, we use digital as one of our primary brand building tools. But as our Digital Director, Eric, likes to say, “The one thing you can count on in digital is change.” So, defining Digital Marketing as a whole…

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Establishing Your Marketing Budget

Clients often ask us, “How should we set our marketing budget?”  And while we wish there was a simple answer, the reality is that there are a million different ways to set a marketing budget. Whether you take a simple approach like allocating a percentage of your sales toward marketing or a more complex approach…

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A Day In The Life Of A Mom, A Marketer And A Non-Profit Devotee…

I am covered in paste. Again. This always seems to happen when I spend time in kindergarten, which I try to do every Monday morning. Holding this space sacred is hard. It seems like there is always a work meeting that comes up that I have to decline or move around. But it is a…

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What’s The ROI??

Working in marketing for the last 18+ years (whoa… that makes me feel old) has been full of triumphs and challenges.  One of the challenges that has arisen over and over is how to measure a ROI on my marketing initiatives.  Often so much of what we do falls into that squishy area of ‘brand…

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To Be, Or Not To Be Interesting

It’s not that I lack on subjects I could blog about. The question is: Will the reader find it interesting? This is why I struggle when it’s my turn to blog, because I don’t want to bore you. So what is interesting?  I guess that depends on your audience. Throwing in pretty pictures and links…

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Ford Inspired By English Luxury?

Inspired may be an understatement. I’ve bored anyone who would listen for months now by pointing out how much the new grill design used on the Ford 2013 line of cars resembles Aston Martin’s practically perfect exteriors. I’ve always thought it didn’t make sense how little effort more economical car makers spent on design. Why…

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