Three Reasons Why You Should be Building Your Brand Now. And One Reason Why Not.

It’s noisy out there. The number of brands that demand your attention every hour is shocking. Don’t Google it. But the fact that it’s noisy doesn’t mean you need to yell louder as a brand. It means you need to be consistent and regular in your brand building approaches and playing the long game will…

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How We Became Nonprofit Experts

What makes an expert? Ten thousand hours? An advanced degree? A person who has a comprehensive and authoritative knowledge of or skill in a particular area? Thank you Oxford Dictionary for that last one. For me, expert has always been a tough term to use because it makes it sound like we have nothing left…

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WE’RE ALL STUCK AT HOME. IS NOW THE TIME TO LOOK AT YOUR BRAND AND POSITIONING?

It’s weird right now. Super weird. Put aside the ramifications from a health standpoint and the fact that we’re all stuck in our homes, and look at the situation from a business perspective and “weird” is still the only word I can find that’s suitable. It’s nothing we’ve ever had to navigate as business owners….

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California Consumer Privacy Act (CCPA) – The Facts

Spoiler Alert:  This Does Not Apply to you unless your business meets the threshold outlined below.  Please review this carefully if you meet these criteria: TIV Branding is very careful about protecting the interests of our website clients, and while very few of our clients are impacted by CCPA, we wanted to be sure to…

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Don’t Put All Your Marketing Eggs in One Basket.

I recently spoke at a PMG-North Bay Lunch & Learn titled “Don’t Put All Your Marketing Eggs in One Basket”. It’s a topic I’m very passionate about even though a huge chunk of my experience is in digital marketing, specifically social media. Now that I’ve had time to reflect on the event and bring my…

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If Another Person Says They Want the Nike Swoosh, I Quit

I don’t quit. In fact, I took a break from writing this to have a client meeting and they mentioned the swoosh. Still writing. That said, any brand designer can attest to the fact that there are certain examples that will inevitably come up at some point during a branding project: “I want packaging like…

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5 Reasons Why Digital Branding Is So Important

Your company’s brand represents the perception of a company’s customer service, reputation, advertising, and all visuals such as your logo. When all of these segments of your brand are working well, the brand tends to be healthy. Good branding will not save a company that has poor products or service, but it will definitely help…

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Recruiting – Are You Doing Enough With Digital Marketing?

Recruiting of qualified team members seems to be a major obstacle to success for many businesses.  The employers that seem to be affected the most are in service and construction-related businesses (ie. auto repair, HVAC contractors) and firms that are located in areas that may be desirable, but have an extremely high cost of living…

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Landing Page Checklist: Convert Visitors Into Customers

Creating Landing Pages that convert can be a challenging link between well-designed keywords, email and display targeting, and turning website visitors into customers. Below is a checklist of strategies that are proven to help boost conversion rates. 1. Write an appealing headline The headline of your landing page is your chance to make a first…

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The Problem With No-Click Searches (And How To Get Your Traffic Back)

Digital Marketing practitioners are faced with more and more competition each year for the attention of the online search audience. More information that clients need to make decisions is included in Google Text Ads and Meta Descriptions that do not require potential customers to click on an ad to find the information that they need. With…

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