7 Mistakes To Avoid When Creating Digital Campaigns

Digital Marketing gets more complex every year.  There are so many options – text ads, social media, SEO, display ads, programmatic campaigns, etc.  Businesses are spending more on digital campaigns to remain competitive and maintain brand awareness.  In a crowded digital landscape, being efficient with messaging, targeting and spend is critical.  The following is a…

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5 Reasons Why Digital Branding Is So Important

Your company’s brand represents the perception of a company’s customer service, reputation, advertising, and all visuals such as your logo. When all of these segments of your brand are working well, the brand tends to be healthy. Good branding will not save a company that has poor products or service, but it will definitely help…

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Recruiting – Are You Doing Enough With Digital Marketing?

Recruiting of qualified team members seems to be a major obstacle to success for many businesses.  The employers that seem to be affected the most are in service and construction-related businesses (ie. auto repair, HVAC contractors) and firms that are located in areas that may be desirable, but have an extremely high cost of living…

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Landing Page Checklist: Convert Visitors Into Customers

Creating Landing Pages that convert can be a challenging link between well-designed keywords, email and display targeting, and turning website visitors into customers. Below is a checklist of strategies that are proven to help boost conversion rates. 1. Write an appealing headline The headline of your landing page is your chance to make a first…

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The Problem With No-Click Searches (And How To Get Your Traffic Back)

Digital Marketing practitioners are faced with more and more competition each year for the attention of the online search audience. More information that clients need to make decisions is included in Google Text Ads and Meta Descriptions that do not require potential customers to click on an ad to find the information that they need. With…

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Google Mobile First Indexing

I have received numerous questions about “mobile-first indexing” in the past few weeks. I would like to share what mobile-first indexing actually is, and how it may affect SEO efforts, especially for local SEO. Mobile-first indexing means that the mobile version of your website becomes the first criteria for what Google includes in their index…

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2019 Digital Campaign Checklist

Now that 2019 is here we’re all setting goals for the year, drinking more water, doing yoga, and making sure we live a healthy lifestyle. These things are great, but you know what else is great? A healthy digital campaign. We compiled a list of measurables you should look at to see if your campaigns…

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How To Make Search Placement and Targeted Online Ads Work Together Part 2

In part one of How To Make Search Placement and Targeted Online Ads Work Together we discussed search rankings, Google Ads, Google display ads along with review sites. Here we will discuss targeted ads, programmatic ads, email, and social media advertising. by combining all these channels you will have accomplished what many companies have not done,…

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How To Make Search Placement and Targeted Online Ads Work Together Part 1

You have a brand, a story, a unique selling proposition to share with the world.   Traditional marketing theory states that if you gain search engine positioning that those seeking the goods and services that you sell will find you on organic search, paid ads or a combination of both.  The landscape is changing.  More and…

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Google Makes Improvements To Google Analytics

If this headline does not grab your attention, then I just don’t know what else I can say.   I know, Google Analytics is only of interest to web marketing nerds, webmasters and people who own e-commerce businesses, right?  Well, believe it or not, some of the recent improvements can actually help business owners, marketing managers,…

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