Common Mistakes When Creating a Campaign

Campaigns at TIV Branding come in many shapes and forms. They can be entirely digital, they can be entirely traditional, or they can be a combination of both. But no matter the final channel, there are some tried and true processes that should be followed as well as some common mistakes that can be easily…

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What To Roll Out With Your New Packaging

Congratulations on your new packaging! Now, what the heck are you going to do?! Assuming you’ve got your sales channels all figured out, there are a few things that we highly recommend you bite off either prior to launch of the new packaging or in conjunction. There will always be some stuff that’s just too…

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Using A Campaign To Refresh Your Brand

Your brand is tired. So tired. Often the knee jerk reaction, when a company has that realization, is to jump into a rebrand. And while many brands do require a rebrand to wake them up, I’d be willing to bet that more often than not you could add life to the brand with some outstanding…

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All Campaigns Should Be Treated The Same

The word “campaign” can mean a lot of things these days. In the Madmen days a marketing campaign may have consisted of a combination of print ads, billboards, and televisions spots, but these days a campaign may not even touch those traditional channels. Even if a campaign is focused on search engine marketing, programmatic digital ads…

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