The Power of Color

We talk a lot to clients about the need to be consistent with colors in their branding. If we can help them find their color then it makes associations, and recognition much easier with their customers. We all know the big brands and the colors associated; Coke – red, Walmart – blue, (TIV – green!)…

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What’s In A Brand?

It feels like there’s been a shift lately to people acknowledging branding. It used to be that a brand was simply a type of product manufactured by a company – a brand of underwear; Hane’s, a brand of soda; Pepsi. Marketing and design and product companies used the term incessantly, but the general public not…

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For The Love Of A Brand

I had the chance to spend nine days in Italy this month and it was amazing.  We spent the entire time in Tuscany and Florence.  It was just as beautiful as I had imagined.  The people were as nice as I had hoped. The food and wine were as delicious as I expected.  The history…

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St. Florian’s In Action

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Logo Redesign

I’ve relied on Brand New  (http://www.underconsideration.com/brandnew) for quite a while as my resource for staying up to date on the latest branding news. I think this is one of their most interesting posts in a long time…the rebranding of American Airlines. American Airlines has always had one of the most iconic logos out there. I…

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