Do Experts Exist Anymore?

We rely pretty heavily on our years of experience. Not just in our client work, but for self-promotion. Why hire us over any other branding agency? They’re a dime a dozen, especially with such a broad positioning as “branding.” The answer almost every time is because of our expertise. Recently a Hader (inside joke) sent…

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Sumbody Rebrand

SUMBODY REBRAND This week is the Indie Beauty Expo in New York. That’s a trade show that has never been on my radar. But this year one of the rebrands being unveiled at the expo is the work of TIV Branding…the culmination of the blood, sweat and tears of the last eight months. Sumbody natural…

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Choosing Your Brand Color

I’ve had this blog on my list for nearly 6 months. Beau came up with the idea because he was curious about how we end up using the colors we use when we’re working on a branding, rebranding or packaging project. To me, it seemed like I would have to come up with some sort…

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Does Your Brand Need an Evolution or Revolution?

Does your brand need an evolution or a revolution? We have clients come to us all the time asking for a rebrand, and it’s always a fun and interesting process. The funny thing is a rebrand often takes more time than building a new brand from scratch. With a new brand, we look at potential…

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What makes a good package design?

Ask me, “What makes a good package design?” And you’ll be surprised to hear my answer. You see, I’m a designer. So form over function is how most people assume I roll. But early on in my career I discovered the pitfalls of a design based entirely on form. There’s nothing worse than putting your…

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BRANDigital – Why You Can’t Do One Without The Other

The key components to building brand awareness? Branding and digital. Often times people think they’re like marketing and design…they just can’t get along. Well we think that’s dumb. Our marketing and design teams get along great. Why shouldn’t branding and digital work in unison? We’ve built TIV Branding around the fact that we know they…

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Branding Beyond Digital

We are big fans of digital. It’s a set of brand building tools that we use every single day because it’s so pointed, so measurable and so accessible. But our biggest struggle is to reinforce and remind clients that branding can not be purely digital. The brand experience must be extended and considered across every…

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The InTIVidual Brand Experiment

Goofy name. We know it. But we’re kind of goofy, so when inTIVidual fumbled its way through the lips of our Marketing and Social Media Strategist, Beau, we knew it was right. Beau is heading up the TIV Branding marketing plan. We’ve made an effort in the last 6 months to practice what we preach….

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Process: Design

The number one question I get when talking about TIV Branding is “How the heck do you come up with creative ideas every day?” And my answer is typically some sort of deflection about how I WISH it was every day…but it’s less often than that. And how it’s all about the team we have….

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Project Focus – Family Justice Center Sonoma County Rebrand

In early 2017 we were hired to rebrand the Family Justice Center Sonoma County. We had a strong desire to support this amazing organization so we were thrilled to get the gig. TIV has worked with the Stanislaus Family Justice Center in Modesto since 2011, so we have intimate experience with the impact this model…

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