If Another Person Says They Want the Nike Swoosh, I Quit

I don’t quit. In fact, I took a break from writing this to have a client meeting and they mentioned the swoosh. Still writing. That said, any brand designer can attest to the fact that there are certain examples that will inevitably come up at some point during a branding project: “I want packaging like…

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The Power of Objectivity

The trend to build in-house creative teams continues. But don’t worry, we’re not looking for day jobs. We’ve watched the ebb and flow of this approach through the years and despite what you’d think, it has little effect on our business. Weird? Not really, because even companies with substantial in-house teams almost always have a…

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Brands in Context

Every morning my 12-year-old son comes to me to do his hair. He’s very capable of doing his own hair, but it gives me the opportunity to have some rare face-to-face time with a pre-teen. It’s a chance to casually check in with him, so I continue to oblige. Our son was lucky enough to…

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What To Roll Out With Your New Packaging

Congratulations on your new packaging! Now, what the heck are you going to do?! Assuming you’ve got your sales channels all figured out, there are a few things that we highly recommend you bite off either prior to launch of the new packaging or in conjunction. There will always be some stuff that’s just too…

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Using A Campaign To Refresh Your Brand

Your brand is tired. So tired. Often the knee jerk reaction, when a company has that realization, is to jump into a rebrand. And while many brands do require a rebrand to wake them up, I’d be willing to bet that more often than not you could add life to the brand with some outstanding…

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EFFIC18NCY TO INNOVAT19N

Here at TIV Branding, our theme for 2018 was efficiency. Efficiency is an essential foundational piece for any agency and we are wrapping up the year with the implementation of our new project management system. It’s stupid efficient and you’re going to love it! Once you’ve got a foundation, you can build…and 2019 is all…

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No More Dog and Pony Shows

I started my career as a graphic designer. Actually, my title was PR Assistant. But I was in charge of graphic design among other tasks, and my degree is in design. I’ve come to learn that the trajectory of my career is not unusual: Start doing design and eventually move to Creative Director where you’re…

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Praise From The San Francisco Chronicle

“Of special note: I can’t think of a restaurant on this list that has a better graphic treatment — from coasters to website, from the menu design to the typography.”  – San Francisco Chronicle, “The Most Beautiful Restaurants in San Francisco“ Designers don’t typically get a lot of props. We are happy if our clients are happy and…

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The Key Elements to Build a Brand (In Order of Importance)

I’m going to start off by saying there are some brands where this won’t apply. But for the vast majority of the businesses we work with every day, there are some key branding elements that are essential. And there’s an order of importance when building a brand to make it as effective as possible. #1…

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