Branding for Nonprofits

Branding for Nonprofits

branding that inspires action and drives results

When it comes to branding for nonprofits, TIV knows how to do it and do it right. We know that might sound like we’re tooting our own horn, but thanks to 14 years as a creative agency, we have the experience and expertise to deliver branding that inspires action and drives results for environmental and social programs. 

If you’re not up on all the marketing lingo, this might not mean much to you. You’ve heard of branding, of course, but what does that really mean? In simplest terms, branding involves creating a distinct identity for your organization that will stick in the minds of your target audience and helps them decide to take action. 

Why Do Nonprofits Need Branding?

Now that we’ve gotten the definitions out of the way, do nonprofit organizations actually need branding? Absolutely–in fact, branding is as important for a nonprofit as it is for any business of any size in any industry. 

Branding allows your organization to develop a relationship with your audience that’s built on trust and credibility. Think about this for a minute: would you donate your time or hard-earned money to an organization that seems shady, unscrupulous, or generally ill-informed about the causes they claim to champion? Or would you prefer to invest your time and money into a nonprofit that you feel has integrity–and really puts its money where its mouth is? 

In order to build trust and credibility, nonprofit organizations need to be clear about sharing their mission and purpose. And one of the best ways to do that is through branding. 

Another reason branding for nonprofits is so important? Competition. 

Now, you may not really think of other organizations with similar missions as yours as competitors; maybe you look at them more as partners in your cause. While that’s certainly true on one level, at the end of the day, your audience only has so much time and resources–and they need to choose which organizations they’ll support. Will it be yours? Or the other nonprofit that stands out and helps them to connect with better?

Effective nonprofit branding helps you stand out from similar organizations and gets your message across the ever-growing noise of other brands vying for your audience’s finite attention. The more you can stand out, display trustworthiness, and demonstrate credibility, the more loyalty you’ll gain from existing and potential donors, clients and volunteers. 

What Makes a Nonprofit’s Brand Strong?

While there are many factors that go into the strength of a brand, we know you, like your audience, have a finite amount of time to devote to reading this. 

With that in mind, there are three essential components that contribute to branding that inspires action & drives results:

TIV Helps You Have Consistent Branding That Inspires Action & Drives Results

Now that you know more about the “whys and whats” of branding for nonprofits, how does TIV fit in? Let’s start with our mission statement:

We work with environmental and social programs to develop and implement strategies that support their missions and help tell their stories to the world. 

We do this by working closely with you on:

  • Positioning: We’ll help you identify what makes your nonprofit unique and how it brings real value to your cause, so you can connect with like-minded individuals who will want to support you.
  • Audience: We’ll help you understand your target audience(s) while developing strategies for your marketing approach and the best marketing channels to use, and effective outreach campaigns.
  • Brand Messaging: We’ll help you craft consistent messaging that clearly conveys your mission and how others can join you.
  • Brand Visuals: We’ll create visual representations of your brand identity that will be quickly and easily recognizable to your audience and supports your messaging.
  • Brand-Building Tools: We’ll enhance your overall brand experience through a variety of brand-building tools. Depending on your nonprofit’s needs, this can include:
  • Website design and development
  • Digital brand-building campaigns (paid and organic)
  • Traditional advertising
  • Content marketing

Get Started On Your Nonprofit Branding Strategy

Whether your organization’s branding needs a revamp or you’re just dipping your toes into marketing for the first time, we’ll ensure your nonprofit has everything it needs to effectively connect with your audience and see real results. We’ll start by getting a full understanding of your nonprofit and its needs, and then develop a unique set of strategies to further your mission, grow your audience, and open up new opportunities. 

There’s no better time than the present to get started on your building your brand–contact TIV Branding today at 707-360-1400 or send us a message online.