Sumbody Rebrand

SUMBODY REBRAND This week is the Indie Beauty Expo in New York. That’s a trade show that has never been on my radar. But this year one of the rebrands being unveiled at the expo is the work of TIV Branding…the culmination of the blood, sweat and tears of the last eight months. Sumbody natural… Read more »

Social Media Marketing

  Social Media Marketing can be intimidating and confusing as heck, but if you give it time and approach it correctly, it can be extremely rewarding for your business. Then again, if you don’t take the right approach, it can completely ruin your brand. I’ve seen many marketing departments (or owner/founders) jump into social media… Read more »

Steer and Paddle

We often say that if we do our job well, eventually our clients won’t need us anymore. This was the case with one of our healthcare clients a couple of years back. They were growing faster than anyone could have imagined. Pretty early on we realized that we needed to build a great brand, develop… Read more »

Brand Voice

SEOs and Copywriters struggle to create content that is both SEO-friendly and in proper brand voice.  If you find that perfect balance, you will not only find more organic SEO traffic, but you will also encourage conversion. We all know that SEO copy is designed to be perfect in the eyes of Google RankBrain, not human beings…. Read more »

Online Marketing

  In the world of online marketing, we are obsessed with metrics – page views, time spent, landing pages, keywords, click through ratios and cost per acquisition – the list is very long and complicated. To track it all, we have tools from Google Analytics, UTM Codes, Call Tracking, and Google Tag Manager. All are… Read more »

The Impact of Cambodia

Several years ago we developed a brand and website for a non-profit that works to improve the lives of people in East Asia. It’s pretty easy as a designer and marketer to make things look pretty and never really understand the impact that your work can make. I always (always) say, “We don’t do brain… Read more »

A/B Split Test

When you’ve been in the creative and marketing space as long as we, have things can become pretty turnkey. The first subject line that comes to mind is obviously the best one out there. The creative we develop will clearly catch everyone’s attention, and that target audience we developed…we absolutely crushed it. Well, it turns… Read more »

Digital Brand

As a Branding Agency with strong digital advertising roots, we are often tasked by clients to help them to build their brand online.  In this article, I will be sharing some of the processes that we have found to be effective in building effective brands using online advertising. Be True To Your Brand. Step 1… Read more »

I’ve had this blog on my list for nearly 6 months. Beau came up with the idea because he was curious about how we end up using the colors we use when we’re working on a branding, rebranding or packaging project. To me, it seemed like I would have to come up with some sort… Read more »