The Key Elements to Build a Brand

I’m going to start off by saying there are some brands where this won’t apply. But for the vast majority of the businesses we work with every day, there are some key branding elements that are essential. And there’s an order of importance when building a brand to make it as effective as possible. #1… Read more »

We rely pretty heavily on our years of experience. Not just in our client work, but for self-promotion. Why hire us over any other branding agency? They’re a dime a dozen, especially with such a broad positioning as “branding.” The answer almost every time is because of our expertise. Recently a Hader (inside joke) sent… Read more »

Google Analytics

If this headline does not grab your attention, then I just don’t know what else I can say.   I know, Google Analytics is only of interest to web marketing nerds, webmasters and people who own e-commerce businesses, right?  Well, believe it or not, some of the recent improvements can actually help business owners, marketing managers,… Read more »


There are tons of great options out there when it comes to automation systems. We spent the last six months searching for a system that is right for our clients and for us, and we finally landed on a great fit for everyone ­­–– Sharp Spring. We’re excited to use our new automation tool and… Read more »

streamline marketing tactics

Streamlining marketing tactics is absolutely crucial to the success of any marketing department. Once you get started with any marketing strategy, keeping every piece moving fluently can seem overwhelming. However, with the right approach, you can create efficiencies in a number of ways. Let’s take a look at three ways to streamline your marketing. BRING… Read more »

Google is at it again, yet another Algorithm on August 1st that is being referred to as the Medic Update because it seems to be focused mainly on health and medical websites. For those of us who have been working on SEO for many years, we are fully aware that the conditions imposed on health and medical… Read more »

Sumbody Rebrand

SUMBODY REBRAND This week is the Indie Beauty Expo in New York. That’s a trade show that has never been on my radar. But this year one of the rebrands being unveiled at the expo is the work of TIV Branding…the culmination of the blood, sweat and tears of the last eight months. Sumbody natural… Read more »

Social Media Marketing

  Social Media Marketing can be intimidating and confusing as heck, but if you give it time and approach it correctly, it can be extremely rewarding for your business. Then again, if you don’t take the right approach, it can completely ruin your brand. I’ve seen many marketing departments (or owner/founders) jump into social media… Read more »

Steer and Paddle

We often say that if we do our job well, eventually our clients won’t need us anymore. This was the case with one of our healthcare clients a couple of years back. They were growing faster than anyone could have imagined. Pretty early on we realized that we needed to build a great brand, develop… Read more »

Brand Voice

SEOs and Copywriters struggle to create content that is both SEO-friendly and in proper brand voice.  If you find that perfect balance, you will not only find more organic SEO traffic, but you will also encourage conversion. We all know that SEO copy is designed to be perfect in the eyes of Google RankBrain, not human beings…. Read more »