Do you have a big enough budget to be trendy?
We start every project with a DISCOVER phase. You’re probably bored of hearing us say that. But while we never skip it entirely, the depth of the research and the importance of a solid strategy prior to kicking off DESIGN can be different for different types of projects. Packaging projects require the most in-depth DISCOVER…
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2019 Digital Campaign Checklist
Now that 2019 is here we’re all setting goals for the year, drinking more water, doing yoga, and making sure we live a healthy lifestyle. These things are great, but you know what else is great? A healthy digital campaign. We compiled a list of measurables you should look at to see if your campaigns…
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EFFIC18NCY TO INNOVAT19N
Here at TIV Branding, our theme for 2018 was efficiency. Efficiency is an essential foundational piece for any agency and we are wrapping up the year with the implementation of our new project management system. It’s stupid efficient and you’re going to love it! Once you’ve got a foundation, you can build…and 2019 is all…
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All The Must Know Marketing Acronyms
Have you ever been in a meeting or speaking with some marketing shmuck and you realize you have no idea what in the world they are talking about? It’s probably because they are using acronyms that mean diddly squat to people who don’t live in the marketing space on a daily basis. Well, we understand….
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No More Dog and Pony Shows
I started my career as a graphic designer. Actually, my title was PR Assistant. But I was in charge of graphic design among other tasks, and my degree is in design. I’ve come to learn that the trajectory of my career is not unusual: Start doing design and eventually move to Creative Director where you’re…
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How to Properly Track Campaigns
Here we are, in the middle of Q4. You’ve set up your marketing campaigns (hopefully) and you’re either about to launch or have already done so. If you’re lucky enough to have an ecommerce site, then tracking shouldn’t be an issue because you can see every step people take on your website and you can…
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Why Client Freak Outs Are A Good Thing
Yup. I said it. Client freak outs are a good thing. Sure, they feel really, really bad at the time, but I attribute many of our best practices and process improvements to some solid freak outs. Regular Check-ins Everyone is busy. We’re busy and clients are busy. And if clients are really busy we’re often…
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The Three Stages of A Multi-Platform Marketing Campaign
As A 360 Agency, TIV Branding specializes in creating campaigns that generate new customers for our clients. As anyone with an active email account, telephone, or snail mail box can tell you, the world is full of emails, display ads, social media posts, direct mail pieces and phone solicitations from all manner of businesses offering…
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