streamline marketing tactics

Streamlining marketing tactics is absolutely crucial to the success of any marketing department. Once you get started with any marketing strategy, keeping every piece moving fluently can seem overwhelming. However, with the right approach, you can create efficiencies in a number of ways. Let’s take a look at three ways to streamline your marketing. BRING… Read more »

Google is at it again, yet another Algorithm on August 1st that is being referred to as the Medic Update because it seems to be focused mainly on health and medical websites. For those of us who have been working on SEO for many years, we are fully aware that the conditions imposed on health and medical… Read more »

Sumbody Rebrand

SUMBODY REBRAND This week is the Indie Beauty Expo in New York. That’s a trade show that has never been on my radar. But this year one of the rebrands being unveiled at the expo is the work of TIV Branding…the culmination of the blood, sweat and tears of the last eight months. Sumbody natural… Read more »

Social Media Marketing

  Social Media Marketing can be intimidating and confusing as heck, but if you give it time and approach it correctly, it can be extremely rewarding for your business. Then again, if you don’t take the right approach, it can completely ruin your brand. I’ve seen many marketing departments (or owner/founders) jump into social media… Read more »

Steer and Paddle

We often say that if we do our job well, eventually our clients won’t need us anymore. This was the case with one of our healthcare clients a couple of years back. They were growing faster than anyone could have imagined. Pretty early on we realized that we needed to build a great brand, develop… Read more »

Brand Voice

SEOs and Copywriters struggle to create content that is both SEO-friendly and in proper brand voice.  If you find that perfect balance, you will not only find more organic SEO traffic, but you will also encourage conversion. We all know that SEO copy is designed to be perfect in the eyes of Google RankBrain, not human beings…. Read more »

Online Marketing

  In the world of online marketing, we are obsessed with metrics – page views, time spent, landing pages, keywords, click through ratios and cost per acquisition – the list is very long and complicated. To track it all, we have tools from Google Analytics, UTM Codes, Call Tracking, and Google Tag Manager. All are… Read more »

The Impact of Cambodia

Several years ago we developed a brand and website for a non-profit that works to improve the lives of people in East Asia. It’s pretty easy as a designer and marketer to make things look pretty and never really understand the impact that your work can make. I always (always) say, “We don’t do brain… Read more »


  In late 2017 when we were strategizing on how to best market TIV Branding, Eric, our Digital Director, suggested the idea of writing six blogs a month. And for some reason, everyone was on board with the idea…That night I went home and cried. I thought there was absolutely no way we could sustain… Read more »

A/B Split Test

When you’ve been in the creative and marketing space as long as we, have things can become pretty turnkey. The first subject line that comes to mind is obviously the best one out there. The creative we develop will clearly catch everyone’s attention, and that target audience we developed…we absolutely crushed it. Well, it turns… Read more »