I know. You think this is going to be a blog by a designer complaining about how hard it is to put your art out there for clients to tear apart. But it’s not. I’ve been doing this for 20 years; long enough to develop hard enough skin to take most criticism at face value,… Read more »

Digital Recruiting

Recruiting of qualified team members seems to be a major obstacle to success for many businesses.  The employers that seem to be affected the most are in service and construction-related businesses (ie. auto repair, HVAC contractors) and firms that are located in areas that may be desirable, but have an extremely high cost of living… Read more »

WHAT TO ROLL OUT WITH YOUR NEW PACKAGING

Congratulations on your new packaging! Now, what the heck are you going to do?! Assuming you’ve got your sales channels all figured out, there are a few things that we highly recommend you bite off either prior to launch of the new packaging or in conjunction. There will always be some stuff that’s just too… Read more »

REFRESH YOUR BRAND

Your brand is tired. So tired. Often the knee jerk reaction, when a company has that realization, is to jump into a rebrand. And while many brands do require a rebrand to wake them up, I’d be willing to bet that more often than not you could add life to the brand with some outstanding… Read more »

Landing Page Checklist

Creating Landing Pages that convert can be a challenging link between well-designed keywords, email and display targeting, and turning website visitors into customers. Below is a checklist of strategies that are proven to help boost conversion rates. 1. Write an appealing headline The headline of your landing page is your chance to make a first… Read more »

No Click Search

Digital Marketing practitioners are faced with more and more competition each year for the attention of the online search audience. More information that clients need to make decisions is included in Google Text Ads and Meta Descriptions that do not require potential customers to click on an ad to find the information that they need. With… Read more »

All Campaigns Should Be Treated The Same.

The word “campaign” can mean a lot of things these days. In the Madmen days a marketing campaign may have consisted of a combination of print ads, billboards, and televisions spots, but these days a campaign may not even touch those traditional channels. Even if a campaign is focused on search engine marketing, programmatic digital ads… Read more »

Google Mobile First Indexing

I have received numerous questions about “mobile-first indexing” in the past few weeks. I would like to share what mobile-first indexing actually is, and how it may affect SEO efforts, especially for local SEO. Mobile-first indexing means that the mobile version of your website becomes the first criteria for what Google includes in their index… Read more »

2019 Digital Campaign Checklist

Now that 2019 is here we’re all setting goals for the year, drinking more water, doing yoga, and making sure we live a healthy lifestyle. These things are great, but you know what else is great? A healthy digital campaign. We compiled a list of measurables you should look at to see if your campaigns… Read more »