The Power of Objectivity

The trend to build in-house creative teams continues. But don’t worry, we’re not looking for day jobs. We’ve watched the ebb and flow of this approach through the years and despite what you’d think, it has little effect on our business. Weird? Not really, because even companies with substantial in-house teams almost always have a… Read more »

Mistakes When Designing a Website

TIV Branding designs and builds websites. Lots of them. We’ve been doing it for about 20 years, so we’ve gotten pretty good at keeping up with the trends and adjusting our strategies as needed. In fact, websites are now our primary service offering because they have become the hub of all of the brand building… Read more »

a vlog blog

We started video blogging. Or vlogging as they call it. If you haven’t seen our vlog, go have a look. We have a lot of fun doing them and hopefully, that comes across…along with some useful information. Hopefully. But we didn’t start our vlog just for fun. We did it for a number of reasons,… Read more »

Tiv Facebook Ad

Digital Marketing gets more complex every year.  There are so many options – text ads, social media, SEO, display ads, programmatic campaigns, etc.  Businesses are spending more on digital campaigns to remain competitive and maintain brand awareness.  In a crowded digital landscape, being efficient with messaging, targeting and spend is critical.  The following is a… Read more »

Brands in Context

Every morning my 12-year-old son comes to me to do his hair. He’s very capable of doing his own hair, but it gives me the opportunity to have some rare face-to-face time with a pre-teen. It’s a chance to casually check in with him, so I continue to oblige. Our son was lucky enough to… Read more »

Common Mistakes When Creating a Campaign

Campaigns at TIV Branding come in many shapes and forms. They can be entirely digital, they can be entirely traditional, or they can be a combination of both. But no matter the final channel, there are some tried and true processes that should be followed as well as some common mistakes that can be easily… Read more »

Digital marketing

Your company’s brand represents the perception of a company’s customer service, reputation, advertising, and all visuals such as your logo. When all of these segments of your brand are working well, the brand tends to be healthy. Good branding will not save a company that has poor products or service, but it will definitely help… Read more »

I know. You think this is going to be a blog by a designer complaining about how hard it is to put your art out there for clients to tear apart. But it’s not. I’ve been doing this for 20 years; long enough to develop hard enough skin to take most criticism at face value,… Read more »

Digital Recruiting

Recruiting of qualified team members seems to be a major obstacle to success for many businesses.  The employers that seem to be affected the most are in service and construction-related businesses (ie. auto repair, HVAC contractors) and firms that are located in areas that may be desirable, but have an extremely high cost of living… Read more »

WHAT TO ROLL OUT WITH YOUR NEW PACKAGING

Congratulations on your new packaging! Now, what the heck are you going to do?! Assuming you’ve got your sales channels all figured out, there are a few things that we highly recommend you bite off either prior to launch of the new packaging or in conjunction. There will always be some stuff that’s just too… Read more »