Is Unique Always A Good Strategy?
Ask most people to define branding and I’m guessing 9 out 10 people will include the word “unique” or a synonym of the word in their response. But lately, I’ve been questioning whether that’s always a good strategy in this over-saturated, over-branded landscape. Sure, you want to stick out from the crowd…but do you? Everything…
Read more »
SEO Planning For Post COVID-19
The Local, Regional, National and World situation is in a state of change right now. I believe that the best strategy in this unprecedented situation is to spend time understanding the “new normal” that will emerge in SEO and search post-COVID-19. I have outlined some opportunities that can be addressed now for improved SEO. 1….
Read more »
WE’RE ALL STUCK AT HOME. IS NOW THE TIME TO LOOK AT YOUR BRAND AND POSITIONING?
It’s weird right now. Super weird. Put aside the ramifications from a health standpoint and the fact that we’re all stuck in our homes, and look at the situation from a business perspective and “weird” is still the only word I can find that’s suitable. It’s nothing we’ve ever had to navigate as business owners….
Read more »
How To Get Your Videos Ranking On Google Search
Have you looked at the search results for the goods and services that you sell and found that your competitors have videos in the search results? If they can do it, you can do it too. If your competitor does not have videos in search results, then this would be a great time to create…
Read more »
Be An Effective User Of Email Marketing During A Crisis
I have been talking with many clients about email strategy during the current COVID-19 crisis. How much to email? Who to send the emails to? What to say? These are all tough questions and the answers vary depending on your type of business. If you are a non-essential business and you have had to temporarily…
Read more »
Yes, Local SEO Is Still Relevant For Small Businesses
I have heard many small business owners question if SEO is still relevant for local businesses. The definition of small business varies from industry to industry, but typically a small business is defined as an entity having fewer than 100 employees and less than $25 Million dollars in annual revenue. Many say that gaining placement…
Read more »
SO YOU WANT TO OPEN A RESTAURANT?
Build it and they will come. Good movie. Bad marketing plan! But it seems as though restaurants are among the most guilty of this flawed approach. Maybe it’s the romance of owning a restaurant. Maybe it’s the substantial investment required to get up and running. It definitely has to do with the tiny margins involved…
Read more »
How Scarcity Works in Branding
It’s not a new concept, but it seems that many people have forgotten the power of scarcity in building a strong brand. Those people are NOT Russian River Brewing Company… Pliny the Younger comes out this February and people can not wait to stand in line to get their fair share. I have a different…
Read more »
When In Doubt Look at an Agency’s Self-Promotion
Picking a creative agency is tough. I get that. TIV Branding is built on the fact that we meet deadlines and exceed expectations. A lot of agencies don’t roll that way, but the place it shows itself most clearly for potential clients is not where you might think. It’s not the pace at which they…
Read more »
End of content
End of content
