If Another Person Says They Want the Nike Swoosh, I Quit

I don’t quit. In fact, I took a break from writing this to have a client meeting and they mentioned the swoosh. Still writing. That said, any brand designer can attest to the fact that there are certain examples that will inevitably come up at some point during a branding project: “I want packaging like… Read more »

SEO

SEO professionals have access to numerous tools that can define keywords, the volume of search, search placement, gap analysis, and search opportunities.  These tools include SEMRush, Ahrefs, Google Search Console and others. All of the information that we can access can serve to deceive us into thinking that SEO is a science.  SEO is not… Read more »

Using SEO and PPC

It seems that the debate is starting up again about whether clients, especially local clients, should invest in PPC or Organic SEO to grow their online presence PPC seems like a sure thing, with placement at the top of the page and control over spend, but organics seem to have better bounce rates, time spent… Read more »

Improve Search Engine Rankings

Google has introduced, according to the notes on SEMRush.com, 10 significant algorithm updates so far in 2019.  There seem to be a number of factors that allow websites to remain relevant in local search engine results pages (SERP) throughout the changes in Google algorithm.  The specific impact of each of these techniques has been proven,… Read more »

How do I get my content to show up in voice search?

Ever since this little thing called Siri was launched, voice search has been a game changer for online marketing. Now two in five adults use voice search at least once a day. In 2020 experts estimate half of all searches will have shifted from the keyboard to the microphone. So, what does this mean for… Read more »

The Power of Objectivity

The trend to build in-house creative teams continues. But don’t worry, we’re not looking for day jobs. We’ve watched the ebb and flow of this approach through the years and despite what you’d think, it has little effect on our business. Weird? Not really, because even companies with substantial in-house teams almost always have a… Read more »

Mistakes When Designing a Website

TIV Branding designs and builds websites. Lots of them. We’ve been doing it for about 20 years, so we’ve gotten pretty good at keeping up with the trends and adjusting our strategies as needed. In fact, websites are now our primary service offering because they have become the hub of all of the brand building… Read more »

a vlog blog

We started video blogging. Or vlogging as they call it. If you haven’t seen our vlog, go have a look. We have a lot of fun doing them and hopefully, that comes across…along with some useful information. Hopefully. But we didn’t start our vlog just for fun. We did it for a number of reasons,… Read more »

Tiv Facebook Ad

Digital Marketing gets more complex every year.  There are so many options – text ads, social media, SEO, display ads, programmatic campaigns, etc.  Businesses are spending more on digital campaigns to remain competitive and maintain brand awareness.  In a crowded digital landscape, being efficient with messaging, targeting and spend is critical.  The following is a… Read more »

Brands in Context

Every morning my 12-year-old son comes to me to do his hair. He’s very capable of doing his own hair, but it gives me the opportunity to have some rare face-to-face time with a pre-teen. It’s a chance to casually check in with him, so I continue to oblige. Our son was lucky enough to… Read more »