Voice Search

According to ComScore 50% of searches will be done on voice search by the end of 2020.  A lot of Industry Experts have quoted this statistic, and Google seems to believe it. BERT, a recent Google Algorithm update, is designed largely to improve the quality of search response by using machine learning to unravel some of… Read more »

Google Algorithm Update: BERT

Spoiler Alert:  This is meant to be a very broad-brush summary designed to explain why the latest major Google algorithm update may be affecting your rankings.  According to Google, this does not “directly affect rankings” and you cannot optimize for it. However, we and others in the SEO industry have seen wide fluctuations in rankings.  So… Read more »

California Consumer Privacy Act (CCPA)

Spoiler Alert:  This Does Not Apply to you unless your business meets the threshold outlined below.  Please review this carefully if you meet these criteria: TIV Branding is very careful about protecting the interests of our website clients, and while very few of our clients are impacted by CCPA, we wanted to be sure to… Read more »

TIV Branding FAQs

I think we’re up to 24 or 25 websites launched this year at the time of me writing this blog. It’ll be more by the time you’re reading it…we have a couple in development. And we encourage folks to always have FAQs, especially if it’s an e-commerce site. Folks want to learn from the commonly… Read more »

Creativity in Process

My title used to be “Creative Guy,” (rollover my photo on the team page and it still is) so being creative is literally my job. But as TIV Branding has evolved and grown, my position has changed from being more hands-on with my creativity to more of a guiding role. I would assume that’s what… Read more »

diversify your marketing portfolio

I recently spoke at a PMG-North Bay Lunch & Learn titled “Don’t Put All Your Marketing Eggs in One Basket”. It’s a topic I’m very passionate about even though a huge chunk of my experience is in digital marketing, specifically social media. Now that I’ve had time to reflect on the event and bring my… Read more »

What Happens to SEO When You Switch Domains?

Google determines rankings by analyzing metrics on both domain level and page level. When you change your domain, you reset the domain metrics back to square one. Which is bad for SEO… That’s why our CEO & Digital Director, Eric Van Cleave put together this comprehensive list of steps to take when switching to domains… Read more »

What a Style Guide Can and Can't Do For You

Early in my career, I did a lot of freelance work for SF agencies. I can’t tell you the number of style guides that were sent my way in preparation for new projects. What I can tell you is that they were substantial documents. I received style guides for major car companies, spirits brands that… Read more »

SEM

It used to be that landing pages were used as destinations for paid advertising campaigns.   In today’s competitive digital landscape, with sources of website traffic ranging from organic traffic and multiple forms of paid search marketing, all of which have a cost attached to them,  it can be argued that each and every page of… Read more »